The usual author of this roundup is taking a well-earned break in Japan, so for one time only it’s down to me to collate the week’s most important digital stories.

On this occasion the stories include the usual lineup of giant brands such as Snapchat, Facebook and Netflix.

And there’s even some record-breaking news from China.

First up…

Facebook’s news algorithm still has bugs

An investigation by the Washington Post has found that Facebook’s Trending topics algorithm is still being duped by fake news stories.

A few months ago Facebook got rid of its editorial team and put its Trending topics in the hands of an algorithm, which subsequently promoted a fake story about news reporter Megyn Kelly.

Between August 31 and September 22 the Post monitored all of Facebook’s Trending topics to see whether the error occurred again.

During that time it noted five trending articles that were definitely fake and three that were ‘profoundly innaccurate’.

China now top market for the App Store

According to App Annie, China has overtaken the US to become the most lucrative market for App Store revenue.

In Q3 the Chinese spent a record $1.7bn in the App Store, 15%+ more than the US.

While revenue from games accounts for the majority of revenue generated in China, other categories like entertainment and social networking are also growing and have more than tripled in the past year.

ASOS loves Snapchat

During its half-year earnings call this week ASOS revealed that 'Snapchat is an increasingly important channel for our customers.'

During Fashion Week the brand's content was viewed more than 20m times as part of the 'Fashion Week Stories' series.

The earnings call covered half-year results up to 29 February 2016. Other key numbers include:

  • 60% of traffic and 50% of purchases came from mobile in February.
  • Group revenue is up 21% to £667.3m.
  • 17% growth in active customers to 10.9m.
  • Pre-tax profits increased 18% to £21.2m.

Business Insider has more.

Uber's 40m MAUs

Uber founder Travis Kalanick revealed this week that the app has 40m monthly active users.

Each of these active users spends around $50 per month.

Read more over on TechCrunch.

Google to roll out click-to-message ads

Google confirmed this week that it will soon be rolling out a 'click-to-message' button on mobile search ads.

The ad extension will initially enable users to send SMS messages to advertisers, but it's not difficult to see it being rolled out to apps like WhatsApp in future.

Head over to VentureBeat for more.

Netflix beats predictions

Netflix added 3.2m international customers in Q3, far more than the 2m being predicted by analysts.

Quarterly revenues increased by 31% to $2.29bn, leading to a 20% jump in its share price to around $119.

In total Netflix now has just over 83m subscribers.

The company also said that it plans to licence its content to existing streaming services in China, rather than operating its own service.

LinkedIn tweaks its Endorsements 

I don't know about you, but my favourite thing about LinkedIn is the ability to spam my friends with pointless endorsements.

But after recognising that perhaps its endorsements aren't all that meaningful, LinkedIn has decided to alter the way they work.

LinkedIn will now implement machine learning algorithms to surface endorsements that are relevant to the person viewing your profile.

Endorsements will also feature targeting, so when you want someone to verify a particular skill, LinkedIn will send the request to a person that is most likely to fulfil it. 

David Moth

Published 21 October, 2016 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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Comments (2)

Matt Augustin

Matt Augustin, Social Strategist at Fitzgerald & Company

This is great, thanks!

over 1 year ago

David Moth

David Moth, Managing Editor at Barclaycard

thanks Matt, glad you found it useful!

over 1 year ago

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