In the past couple of months we’ve been running an internal programme to try to discover what makes Econsultancy tick. It’s been rather insightful.

I joined Econsultancy eight years ago (almost to the day), when we – with just two employees - were still very much in startup mode. Since then we’ve hired more than 40 bright people who have helped to create a wonderful company culture. Yet we have never really sat down and defined what we’re all about.

As such we thought it would be a good idea to try to define our brand values. We asked Doug Kessler at Velocity to conduct interviews with Econsultancy’s old-timers, to see if he could find out what we believe and why we do what we do. Thankfully we all seem to be saying similar things.

So, while this is very much an internal project, we thought we'd share it with you. Transparency, and all that…

Econsultancy: What We're About

We’re going to use this document… 

  1. To help explain to prospective new recruits what we're all about
  2. For our staff induction program to explain our history and culture
  3. To help inform our marketing, positioning, branding etc.
  4. To explain to our customers (and stakeholders) what we believe in
  5. To allow others to hold us to account, to ensure we practice what we preach
  6. To help us prioritise / make decisions based on what fits best with our values
  7. To review staff in appraisals - how well has he/she helped support and build upon our values?
It's been a useful exercise for us. Have you done something similar?
Chris Lake

Published 15 November, 2010 by Chris Lake

Chris Lake is CEO at EmpiricalProof, and former Director of Content at Econsultancy. Follow him on Twitter, Google+ or connect via Linkedin.

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Comments (2)

Paul Rouke

Paul Rouke, Founder & CEO at PRWD

This is a fantastic insight to the Econsultancy journey and business proposition Chris. I particularly liked the insights on these slides:

  • experts or faciliatators (9)
  • our model is unique (19)
  • where we came from (21) - what a great story!
  • Our killer KPI's (30)
  • our competitive frame (34)
  • our strongest assets (36) - not too shabby it has to be said
  • our creds (37) - ditto above
  • how we know we are getting it right (45)

Not to this scale of course, but at PRWD we have recently been doing something similar around our usability business, and focus has been the word of the day.

Back to the Econsultancy business, I'm just delighted to be one of your team of industry trainers as well as one of your expert blog writers (that reminds me its been a while, I'll get back on this).

almost 8 years ago


Rene Power

Personally, I'm a big fan of Slideshare and an even bigger fan of sharing your vision with your customers, staff and potential new recruits. Really nice document. Doug did a great job for you!

almost 8 years ago

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