Start Me Up is our regular feature profiling startups in ecommerce and marketing.

This week, we've been speaking to PresenceKit, a new platform for app development.

Here's what they had to say...

In one sentence, what is your product/service? 

PresenceKit builds commerce-optimised mobile apps for retailers that increase sales through SEO and app store optimization (ASO), and it takes just two days thanks to its cloud-based technology.

presencekit

What problem(s) does it solve?

PresenceKit solves the problem of finding the time, money and resources to build a properly commerce-enabled mobile app at a time when m-commerce is becoming a necessity for ecommerce businesses.

App development costs can easily reach $1m excluding support and it can take months to develop, not to mention the time and effort it takes from the client to put the project together.

PresenceKit builds an app that is live on the App Store or Google Play within 48 hours with next to no effort from the client.

This app can then be improved piece by piece as we see where we need to enhance the user experience based on customer data.

We then help take steps to optimize the app for maximized SEO & ASO benefits. PresenceKit is more of a sales partner than a technology partner, as our workflow is heavily data driven, and all actions are made with the ultimate goal of increasing sales.

presencekit app  presencekit app

What were the biggest challenges involved in building the tech or growing your team?

The major challenge, as with most startups, will be scaling the company into different markets while growing the team.

At the same time, we have to keep our customers 100% happy. We have a lot to do in order to establish ourselves both externally and internally.

How will the company make money?

PresenceKit’s revenue model is based on a revenue sharing agreement with the clients for in-app sales.

The revenue sharing agreement is based on three tiers. As the app revenues grow, PresenceKit decreases its commission percentage.

Who is in your team?

The PresenceKit team is a diverse mix of individuals from the east and west. Founded by Andreas Hassellöf in 2015, we’ve since grown to a team of 10 with members from five different countries and very diverse professional backgrounds.

Our teams brings together experiences from large retail corporations, startups, mobile agencies, finance companies and more.

Andreas himself is a technical entrepreneur with a passion for business. He has been coding since he was 10 and a technology-focused entrepreneur since 17 when he started his first company. 

His expertise includes user experience, online marketing, computer security, and financial systems.

andreas - presencekit

Where would you like to be in one, three and five years' time?

In one year PresenceKit will have a presence in South-East Asia, the US and several European countries. We’ll have 70 employees spread across our four offices - Stockholm (HQ), US, Hong Kong, and the Philippines.

PresenceKit will be well known within the retail industry, and we’ll be a growing thought leader in that sector. We will be signing 40 new clients a month. 

By 2019, we expect to be well established in South-East Asia, the US and Europe. Our team will have grown to 450 employees spread across our four offices.

PresenceKit will be a clear thought leader in ecommerce around mobile markets, and will be widely represented in different areas of the retail industry.

By 2021, PresenceKit will have expanded to African and South American markets as well. We will truly be a global platform for tackling m-commerce through technology to optimize sales on all fronts.

PresenceKit will be at 800 employees now spread across offices in Africa and South America as well. Our brand will be heavily associated with trend-spotting and thought leadership across the world wide ecommerce industry.

Other than your own, what are your favourite websites/apps/tools?

Google Analytics, our guide to making both sales and development decisions.

Microsoft Azure Mobile Engagements, you can’t use this brilliant tool without an app, and you can’t have an app without it.

Google Firebase, more analytics and back-end for apps.

Ben Davis

Published 5 December, 2016 by Ben Davis @ Econsultancy

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com, follow at @herrhuld or connect via LinkedIn.

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