{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

What would you do if you had access to Twitter's firehose?

Major companies like Google, Microsoft and Yahoo have struck data deals with Twitter, but outside of limited and black market channels, a Twitter firehose hasn't been available to mere mortals. Until now.

Thanks to a partnership announced yesterday between Gnip, a social media data provider, and Twitter, businesses, developers and entrepreneurs will be able to buy access to three firehoses:

  • A Halfhose containing 50% of all tweets.
  • A Decahose containing 10% of all tweets. This will replace Twitter's own Garden Hose, which Twitter has up until now offered free on a case-by-case basis.
  • A Mentionhose containing all tweets that mention another user. This includes retweets and replies.

None of these firehose offerings can be used to display tweets; they are geared primarily towards companies looking to analyze them.

According to ReadWriteWeb, the cost of the Halfhose is $360,000 per year. That's significantly less than what Google, Microsoft and Yahoo have reportedly paid for full firehose access, but it's still a substantial amount that is sure to price out many interested parties. Obviously, Twitter sees a lot of value in its data, and it will certainly find willing buyers for its Gnip firehoses despite the prices. After all, those who need or want access to a large volume of tweets are probably looking to use those tweets in some commercially important fashion.

While there will be plenty of debate about whether Twitter's partnership with Gnip is good for Twitter's large developer ecosystem, it also raises a number of questions for consumers. Despite the fact that Twitter is already selling data to big companies like Google and Microsoft, the Gnip offering now makes it clear that Twitter is willing to sell data to just about any company so long as its pockets are deep enough.

In many cases that's not really a problem -- public tweets are, well, public. But it's also possible that as Twitter's data officially finds itself in the hands of more and more companies, there will be unpleasant consequences. Obviously, Twitter can't fully control what buyers of its firehoses do with the data; it has to trust that they'll act responsibly and adhere to its terms. Most probably will, but even one bad apple could conceivably do a lot of damage. After all, this data could be used by spammers and phishers.

Which raises the question: in its drive to generate revenues, is Twitter exploiting its most value asset (data) for short-term gains at the expense of a smart long-term strategy? Only time will tell. In the meantime, if you have a few hundred thousand dollars burning a hole in your pocket, Twitter has a tweet deal for you.

Photo credit: carrotcreative via Flickr.

Patricio Robles

Published 18 November, 2010 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

2391 more posts from this author

Comments (2)

Avatar-blank-50x50

Web Spiders

Yeah seems like desperate times for Twitter. Twitter Analytics though, was a good move. As far as this is concerned, selling data to giants like Google and Microsoft was a good strategy, but whether this selling spree of theirs is profitable & fruitful for them enough...only time will say.

almost 6 years ago

Avatar-blank-50x50

Siddharth Hegde

It'll be interesting to see how small the eventually gets. While Twitter clearly struggles to monetize in a significant way. It's interesting to see that they do have a B2B channel of revenue set up so to say. It does seem like long term Twitter will continue to get more & more Marketer friendly. Difficult to tell how this will eventually play out..

almost 6 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.