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Marketing Week Live hits London on March 8/9 this year, and Econsultancy will be there to offer a taster of our training courses.

The event is free for marketing practitioners, who can register on the Marketing Week Live website, and features five stages, 75 speakers and almost 100 exhibitors.

mw life

Econsultancy training

Three of the speaker sessions on the Transformation Stage will be condensed versions of Econsultancy training, from two of our experienced tutors.

Simon Crofts, creative director at Big Button content agency, will lead a 45-minute session on video marketing strategy on day one. The session will cover:

  • being more proactive with video
  • making the right content for the right people
  • achieving tangible business objectives
  • proving return on investment

Day two sees Econsultancy trainer Tim Fidgeon lead two sessions. The first, content strategy and editorial planning, will introduce a seven step process to a great content strategy and the processes to support content creation.

The second, on psychology in digital marketing will look at some fundamental psychology principles and how digital has changed our brains.

The agenda

The full agenda can be viewed on the Marketing Week Live websites, with speakers from companies such as Marks & Spencer, Hubspot, Direct Line, Innocent, British Gas and IBM.

For a teaser of some of the content on offer, you can also watch MWL's Marketing Shorts series, featuring three-minute interviews with some marketing heavyweights.

mw speakers

So, what are you waiting for? Register for your free place today.

Ben Davis

Published 17 February, 2017 by Ben Davis @ Econsultancy

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com, follow at @herrhuld or connect via LinkedIn.

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Comments (2)


Karan k, Founder at http://www.dosemo.com

Ben,good info Digital Marketing Program from econsultancy.Tried registering on Marketingweeklive.co.uk but its not free as mentioned here.Its 15o pounds and vat extra.

Can you please help me with this

about 1 month ago

Ben Davis

Ben Davis, Deputy Editor at EconsultancyStaff

@Karan The fundamentals sessions (six on each day) at MW Live do cost an additional fee. However, the session I mention are not part of the fundamentals program. Thanks

about 1 month ago

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