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I’m shocked and deeply saddened to hear that SEO expert, Econsultancy guest blogger and all round good bloke Jaamit Durrani has passed away.

Jaamit Durrani, RIP

Jaamit was a popular and active member of the SEO community, and he will be missed. Our thoughts are with his family and friends.

The two posts he contributed to this blog generated 120+ comments, which says everything you need to know about the man. He shared a lot of practical insight to help SEOs work smarter, rather than harder. 

His advice remains (and will remain) valid for all those who read it. If you’re a retailer then check out his seven sensational SEO tips for e-commerce sites. If you are involved in SEO then be sure not to make any of these common mistakes.

He will be remembered. RIP Jaamit.

[Image by sk8geek via Flickr, various rights reserved]

Chris Lake

Published 26 November, 2010 by Chris Lake

Chris Lake is CEO at EmpiricalProof, and former Director of Content at Econsultancy. Follow him on Twitter, Google+ or connect via Linkedin.

582 more posts from this author

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PeterYoung

Big loss- will be missed by many in the industry - RIP Jaamit

almost 6 years ago

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Tim Aldiss

I had the privilege of managing Jaamit at Fresh Egg. He was one of the most driven and passionate people in SEO, but more importantly he was the most gentle, thoughtful and humorous people I've met. He was a rising star and I am still deeply shocked by this tragedy. RIP indeed. My thoughts are with his family.

almost 6 years ago

Adam Tudor

Adam Tudor, Senior Digital Marketing Manager at The Black Hole

I never got to meet Jammit personally but followed his articles online and spoke to him over Twitter.  He always seemed such a great guy, open and friendly, and really knew his stuff.  Such a shock and a great loss.

almost 6 years ago

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Marc Levy

Jaamit and I became friends over twitter - common interests being SEO and Arsenal. We shared some great times and drinks on my last few visits to the UK, and words cannot describe what a top guy he was.

He will most definitely be missed by the SEO community. My thoughts go out to his friends and family. RIP

almost 6 years ago

Linus Gregoriadis

Linus Gregoriadis, Research Director at Econsultancy, Centaur Marketing

I only met Jaamit once and he definitely made an impression. He exuded knowledge about search engine marketing and - more importantly - was clearly a very decent guy. It's such bad news and we are all really sad for his family and friends.  

almost 6 years ago

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Adam

Rest in peace Jaamit. 

almost 6 years ago

mark MITCHELL

mark MITCHELL, Head of Search at OMD

huge loss to the community and OMD. We are supporting his family in this time of need. sickened by what has happened i know he will be overwhelmed by the love of the SEO community. You guys are truly special people.

almost 6 years ago

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Allan Stewart

So sad

almost 6 years ago

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Diane

This is very sad. My thoughts are with those he leaves behind.

A huge loss for them and the SEO community.

almost 6 years ago

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Nick Wilsdon

A bright star gone far too soon. Rest in peace Jammit

almost 6 years ago

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Dipesh Pattni

Jaamit was truly a nice guy and his dedication to SEO and vast knowledge could never be questioned, we are deeply saddened by the loss. Our thoughts are with his family. He has left a huge mark in the SEO community.

Rest in Peace mate!

almost 6 years ago

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Dr. Pete

So sorry to hear this :( Talked to Jaamit all the time on Twitter. Seemed like a great guy.

almost 6 years ago

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Doug

I too had the pleasure of working with Jaamit at Fresh Egg. A really nice bloke and bloody clever too. Totally shocked. RIP mate.

almost 6 years ago

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David Goldie

So sad.  Prayers are with his family and friends.  R.I.P Jaamit...

almost 6 years ago

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claire stokoe

Jaamit was my friend, i just found out.. I'll miss him so much

almost 6 years ago

Jake Hird

Jake Hird, Director of Research and Education at Econsultancy

Incredibly sad news. Jaamit was a credit to the industry and a great person. My thoughts are with his family and friends. 

almost 6 years ago

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Haseeb

Really Sad News, my thoughts are with the family and friends.

almost 6 years ago

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Lindsay Wassell

I'm sorry Jaamit and I never met. Rest in peace.

almost 6 years ago

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Jamil Kassam, Online Selling Manager at John Lewis

Never met Jaamit but followed him on Twitter and must say this is a real shock and a great loss. Thoughts with all his friends & family and may Jaamit RIP

almost 6 years ago

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Matt Kydd

Very sad. Smart guy who had a lot to say.

almost 6 years ago

Ciaran Norris

Ciaran Norris, Chief Digital Officer at Mindshare

This really puts a lot of stuff into proportion and I can only agree with others that I'm sad I only ever 'met' him online. RIP.

almost 6 years ago

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Peter Richards

I couldn't agree more with you Tim. I too, was priviledged to work with him at Fresh Egg and indeed sat next to him. It goes without saying that he was peerless in his profession, and gave me great encouragement at the start of my new-found career in SEO. But, more importantly, he was also a great human being and for that alone will be greatly missed. I, along with many, cannot make sense of this tragedy but wish to extend thoughts and sympathy to his family. RIP mate.

almost 6 years ago

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Gavin Williams

Awful and distressing news. Peace be with you Jaamit.

almost 6 years ago

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Prachi

Really sad news. Shocked since morning. Never met personally but DMed on Twitter. Rest in peace Jaamit.

almost 6 years ago

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Peter Millikin

Terrible news about Jaamit and my thoughts go out to his wife, family and friends.

Life can be so cruel and so short. Cherish everyone you love.

RIP Jaamit

almost 6 years ago

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Steve Williams

Jaamit's passing is a huge and tragic loss. A lovely guy, husband and friend to the agency. Our thoughts are with Jaamit's wife, family and many friends at this time. Rest in peace, sir. Steve, CEO @ OMD

almost 6 years ago

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David Iwanow

In the few communications I had with him via Twitter he seemed both positive and warm, someone the online community will miss. RIP Jaamit

almost 6 years ago

Jason Woolley

Jason Woolley, Head of Search Operations, Asia Pacific at GroupM

So sad to say I never knew Jaamit. His great work, friendships and reputation paint a picture of a fantastic guy. My thoughts to his family. Terrible loss. RIP Jaamit.

almost 6 years ago

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Adam P

Now you can take it easy Jaamit mate. You are loved.

almost 6 years ago

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Heather Buckley

The online response to this truly sad news is testimony to the the lovey guy that Jaamit was and how much he will be missed. RIP Jaamit

almost 6 years ago

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Mike Osolinski

I was extremely sad to hear this news.

I had the pleasure of meeting Jaamit a few times and aside from being an exceptional seo, he was a genuinely nice guy who went out of is way to help people however he could. Wether by giving out great advice for free or helping people who looked lost and shy at conferences feel welcome.

almost 6 years ago

alex avery

alex avery, Inbound Marketing Consultant at Alex Avery Inc

I enjoyed Jaamits sense of humour, candour and professional take on things. We shared a few jokes on Twitter, but I never met him. It's a testament to him that I - and so many - feel a great sadness at his passing. My thoughts are with his family and the community who will miss him. Rest in peace mate.

over 5 years ago

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David Carralon

I was shocked to read these news these morning. I couldnt literally believed the headline of this post!

The few times I had exchanged words with Jaamit during SEO conferences, I could tell he was a really friendly, social and humorous guy. He was very known in the SEO industry and always seemed to be surrounded by friends. I am so saddened by what's happened.

My thoughts go to his family and friends. Rest in peace Jaamit.

over 5 years ago

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Evgeni Yordanov

My condolences to the family and friends! I haven't met the guy, but read stuff about and by him. Rest in peace!

over 5 years ago

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Geoff Jackson

A great loss to the SEO/ecommerce and blogging community. Rest in Peace Jaamit, thoughts are with you and your family.

over 5 years ago

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Joe Pullen

I knew Jaamit well at Uni, he was passionate and serious but also great company. A really pure soul. He could rock a wicked early 00s hip-hop set, scratching, cutting, the works - I still have a tape somewhere. I was the only one of our mates with a kid and Jaamit always took time to talk to my daughter. I remember he gave her 'the Little Prince' which was his favourite book as a kid. I had huge respect for his politics, always carefully thought out and never taken at face value. We lost touch over the years but occasionally I would bump into him in Brighton. In the back of my mind I assumed one day we'd get an opportunity to catch up properly. A very very sad loss.

over 5 years ago

Michelle Goodall

Michelle Goodall, Online PR/Social Media Consultant at EconsultancySmall Business Multi-user

Terribly sad news. Sincere condolences to Jaamit's family.

over 5 years ago

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John Worth

Like most, I'm still reeling with shock.  He was a lovely guy and very, very, smart.  He joined as a trainee and somehow he had a sixth sense; scarily switched on in an unshowy way. It seemed that SEO had not hit his radar when he joined, but within a year he was an expert, out there! And in all truth, I ribbed him senseless when he said he was leaving, I really didn't want him to go.   Now we are all robbed of a great talent who clearly touched a lot of people's lives. 

over 5 years ago

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Amit Kotecha

Jaamit was a great friend throughout school and university. I am absolutely shocked to hear about the news. We always spoke of him as a genius, a gentleman and a legend. He was the kind of guy you never forgot and always wanted to have a conversation with. He has clearly touched many people in the industry and i hope his memory will live on. 

Thank you eConsultancy for the post.  

over 5 years ago

James Gurd

James Gurd, Owner at Digital JugglerSmall Business Multi-user

I'm in shock having just logged in and discovered the news. I had the pleasure of working with Jaamit on a big project and he was an awesome guy to know. His knowledge was incredible and his quality of work exceptional. Add to that he was a really nice bloke and very easy to get on with. I'm gutted. Too many bright stars burn out too soon and he will be missed. My thoughts and condolences go to his family and friends. Rest in peace Jaamit and get to work on optimising the after life!

over 5 years ago

dan barker

dan barker, E-Business Consultant at Dan Barker

I was just thinking about Jaamit. Almost a year now.

I hope his family are doing ok.

x

almost 5 years ago

Nichola Stott

Nichola Stott, Director at theMediaFlow

Strangely enough Dan, that's exactly why I just found myself here. I think it's exactly a year to the day that I last saw him. I too really hope his family and close friends are okay.

almost 5 years ago

James Gurd

James Gurd, Owner at Digital JugglerSmall Business Multi-user

xudqmuhlui

It takes a the lowest of the low with an empty place where their soul should be to spam comment a blog in memory of a well respected person who died tragically young. Don't ever come on here again.

almost 4 years ago

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