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Is Google dominant everywhere? Find out with our infographic showing search engine market shares across 10 countries around the world.

We were conducting research into search engine market shares around the world and couldn't find a source that could give us details for more than a few countries, so we created an infographic summarising market shares around the world.

The data has been drawn from various sources, including Comscore, Hitwise, Statcounter and several others.

Search engine market shares around the world - Q4 2010

Search engine market shares around the world

Key summations:

  1. Google is hugely dominant in Western Europe with 90%+ market share of the search sector.
  2. Google is most dominant in Spain and Italy.
  3. Google is least dominant the more West you go (USA) and the further East (China, Japan).
  4. Comparing this data to Q4 2009:
    • Google has grown its market share in all markets other than in China.
    • Bing's market share has grown in most markets.
    • Yahoo's market share has fallen in most markets.
    • Other serach engines have had their market share cannibalised by Google, Bing, Yahoo, and Baidu.
Andreas Pouros

Published 3 December, 2010 by Andreas Pouros

Andreas Pouros is COO at Greenlight and a cotnributor to Econsultancy. You can connect with him on Google+.

15 more posts from this author

Comments (13)

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Rob

Is it just me, or is the UK chart incorrect?

about 6 years ago

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James MacAonghus

The UK pie chart is wrong; it's actually just a copy of the Japan chart.

about 6 years ago

Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

Hi - it is different from the Japan version - have you viewed the enlarged version? 

about 6 years ago

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Rob

Yes, still incorrect. Sent you a screenshot, perhaps you are seeing different?

about 6 years ago

Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

Thanks Rob. 

about 6 years ago

Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

Hi all - the UK pie chart is the wrong version, we'll have that fixed shortly. 

about 6 years ago

Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

Pie chart should be fine now. 

about 6 years ago

Andreas Pouros

Andreas Pouros, Co-founder & COO at Greenlight

Graham - many thanks for helping out here with version control!

I've had a few questions 'off-list' regarding what this Google dominance might mean for Facebook and their aspirations to take on Google in the search arena, so I thought I'd post my responses here too.

As the infographic shows, Google is hugely dominant in most parts of the world and as such it will be difficult for anyone to de-throne them without game-changing. Facebook does represent a game-changer as it is at the forefront of socialising search. But that really isn't enough - it will take more than that to replace a business whose brand name is synonymous with 'search'. It is simply not inevitable that Google will fall to Facebook, regardless of the hype that you hear. It's complicated because the battle is happening and will happen on multiple fronts - local, mobile, TV, etc.

Add to this the increased pressure that Facebook will be under to become more open, i.e. to allow people to take their profiles, friends, conversations and media wherever they want, including to Google (Google TV on this basis is a great chess piece for Google if it succeeds), then it becomes clear that Facebook has its challenges too.

That said people shouldn't be drawn into the false belief that Google vs. Facebook is Search vs. Social, because it really isn't. Search and social can work, and do work incredibly well together in a marketers armoury and the average user doesn't have to choose one or assume any formal loyalty to one medium over another. The corporate battle needs to be viewed seperately from the marketing and communications relationhips between the two channels.

I think the most important thing to remember is that whilst Facebook and Google are increasingly at each others' throats, for the marketer they are channels that are often part of the same user journey and should be managed as such. It's all good! The battle is about how to build and deploy useful convergence between the two worlds, not about the relative strengths or weaknesses of one channel over the other. Both search and social are critical and both are part of the future of communications - the question is - In what configuration?

about 6 years ago

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Josh

Interesting graphic. I don't understand why Yahoo is shown separately from Bing though. Yahoo is simply a skin over Bing search now, it's not it's own search engine. 

about 6 years ago

Andreas Pouros

Andreas Pouros, Co-founder & COO at Greenlight

Hi Josh,

Regardless of what's powering each in the background, for the end user they remain two seperate brands, with their own URLs, and are indeed seperate companies, etc, so we felt we should keep them seperate for this infographic.

Furthermore, the switch over hasn't been implemented in all markets yet either.

AP

about 6 years ago

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Douglas Karr, President and CEO at DK New Media, LLC

No information on India?  Wouldn't the population and diversity in language barriers make it a region that, quantitatively, is key within this segmentation?

almost 6 years ago

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KoOSK.net

The UK Figures are incorrect - they add up to 100.1%?!!!??

Cheers

Rob

almost 6 years ago

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vitamini

Great scheme, but i have a question: will be posted similar scheme for other countries?

over 5 years ago

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