It's been a busy year for site reviews, with several high profile e-commerce and mobile launches from the likes of H&M, Selfridges, M&S and John Lewis. 

I've compiled the 33 website and mobile site reviews from 2010... 


Best Buy's UK launch

Rail aggregator Quno

Redesign by stationery retailer Paperchase

E-commerce launch by Jaeger.

Odd looking site from Uniqlo.

Review of The Conran Shop website. 

Gap finally launched in the UK in September. 

The British Cross released a redesigned website earlier this year. 

A redesigned website from stationery retailer Ryman.

Matthew Curry reviews Selfridges first e-commerce site. 

A review of the relaunched Ford Online website. 

The Eurostar website wasn't too impressive when I looked at in earlier this year. I found ten things it could improve online. 

Rail Europe aggregates rail tickets across the continent, and provides a better user experience than Eurostar. 

Zugu is a well designef flight search engine from Cheapflights. 

Boden redesigned its website in March. The review also comes with some user testing videos. 

The relaunch of Books etc was hampered by server issues. I reviewed what I could. 

A review of the much improved Laithwaites website. 

National Rail Enquiries certainly needed redesigning. The result was an improved site, though one or two issues remained. 

The BHS website is a bit of a mess, and this is one high street retailer who could do better online. 

The launch of the first H&M UK e-commerce site was much anticipated, but the result was a very poor site indeed. 

River Island finally ditched the all Flash site, and released a version which is much more in line with best practice e-commerce. is a furniture retailer backed by Brent Hoberman, which aims to connect designers direct with customers. 

The Playmobil website is possibly the worst website I have seen this year. 

Mobile sites

Tesco got into mobile commerce this year with grocery apps, followed by a mobile version of Tesco Direct.

A well-designed mobile website from ASOS

Truffleshuffle released a mobile site based on reviews on this blog. The result, thankfully, is a usable site. 

Halfords launched a mobile site in August, and added the transactional element this month. 

Despite its obvious uses for mobile customer, shopping comparison sites have been relatively slow to launch mobile versions. Here's one from Ciao.

What Car? is a potentially useful site full of car reviews, but let down by poor usability. 

Mobile site from men's fashion retailer Lyle & Scott.

A mobile version of travel review site TripAdvisor

An excellent mobile site by Italian fashion retailer

John Lewis released a mobile site in September. 

Graham Charlton

Published 24 December, 2010 by Graham Charlton

Graham Charlton is editor in chief at SaleCycle, and former editor at Econsultancy. Follow him on Twitter or connect via Linkedin.

2566 more posts from this author

You might be interested in

Comments (4)


Pablo Edwards

Thanks for passing along these sites. I am about half way through... There is much to learn from!

over 7 years ago


Tom Huxtable, CRO at EngageSciences

Graham - thanks. This is a useful resource. I think 2011 will see a closer integration of web and social channels. One area of real interest for me is advocate marketing. There is so much opinion on public social networks about companies products and services that I believe brands and organizations will start to monitor social channels to find their advocates and then showcase them on their websites rather than just relying on their own editorial. Research has shown that people are now more influenced by the opinions of others rather than marketing editorial so this seems an inevitable development in the evolution of websites. www.engagesciences offers an easy tool for marketers to achieve this. Happy to show this to you in more detail if you are interested and I would certainly be keen to get your feedback on the role of advocacy marketing for websites in 2011.

over 7 years ago



For 2011 can you review some b2b websites? Both service based and transactional would be good. We try to follow best practice and look for good examples, but a lot of focus seems to be on consumer sites.

over 7 years ago


vicky automobiles

quono is a very good site. and i like th ereview about that

over 7 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.