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Ah, December. For many media folks it is a month of fat lunches and the parties. It used to be like that for me too, until we launched our Innovation Awards a couple of years ago. 

Since then December has turned into a month of hardcore reading. Our in-house judging panel (me, CEO Ashley Friedlein and Research Director Linus Gregoriadis) spent the majority of the month poring over the 350+ entries, checking out sites and apps, and generally trying to make sense of things.

Last year was a great year for innovation, based on what we read. There are some amazing things going on in our industry. 

The shortlist

So firstly I need to say that this shortlist could be (much) longer, but we needed to draw a line somewhere. Maximum kudos to all that have been shortlisted, and commiserations if you just missed out. Here we go...

Innovation in Affiliate Marketing

Affiliate Window

Affiliate Window & myThings

Affiliate Window & Red Letter Days

Arena Quantum

buy.at & Coull

Top10.com

Innovation in B2B Marketing

Candytech with Socialbakers

Hiscox

Reed Business Information

TradeDoubler and SceneStealer for Dell SMB

Innovation in E-commerce

BroadView

Crystal Ski

Gloople

Kiddicare

SciVisum

Shutl

WinBuyer

Innovation in Email Marketing

Air New Zealand

Argos Ltd

e-Dialog and British Airways

Haven Holidays

smartFOCUS

Innovation in Mobile Marketing

Golley Slater Digital

Incentivated 

Marks & Spencer/ Mobile Interactive Group

SapientNitro

Innovation in Multichannel Marketing

Dyson Ltd

Flightglobal - part of Reed Business Information

Indicia

Jessops

Nectar, Groupe Aeroplan

Rough Guides

SapientNitro

Innovation in Online Customer Service

Gatwick Airport

Netflights

Philips Consumer Lifestyle

Reevoo

Rosetta Stone

Innovation in Online Marketing Research or Customer Insight

Bazaarvoice

Direct Line & Foolproof

Intrepid - An Alterian Company and CNN International

Innovation in Online PR

SEO-PR

Stickyeyes

Innovation in Paid Search Marketing

Clicks2Customers and Real Life Insurance

DC Storm

iProspect Malaysia

Net Media Planet Limited

Stickyeyes

Innovation in Rich Media and Video

Adform

BroadView

Buto

Dyson

Gravity London

Redweb

YuMe

Innovation in SEO / Natural Search

Arena Quantum

Linkdex Limited

Propellernet

Searchmetrics GmbH

Stickyeyes

Innovation in Social Media

Buddy Media

Jimmy Choo and FreshNetworks

NixonMcInnes

Swiftcover.com

Welcome to Yorkshire

Innovation in User Experience

Box UK

ExactTarget

Fortune Cookie

lastminute.com

Solve Media

Innovation in Web Analytics

AdInsight Limited

ClearSaleing, Inc

myThings

Napkyn Inc.

Tealeaf

Innovation in Web Content Management

BBC Future Media and Technology

Lloyd's of London

SpiraHellic Multimedia

Sunday Publishing

Most Innovative Digital Agency

Adjust Your Set

Essence

FreshNetworks 

Mediastation

mexad Ltd.

Redweb

Rockfish

Most Innovative Digital Marketing Team

Essence

first direct

LBi/bigmouthmedia 

TradeDoubler (The Publisher Team)

TUI SKI

Most Innovative New Technology

Fontdeck

Greenlight 

HookLogic and Kiddicare

LOVEFiLM UK Ltd

Monetate, Inc.

SapientNitro

Most Innovative Online Advertising Campaign

Cisco

Essence

Hiscox

Trinity Communications (UK) Ltd & New Look

Most Innovative Use of Data

Auto Trader Mobile

Barclays Bank PLC

Kiddicare

Monetate, Inc.

Netflights

NixonMcInnes

Stickyeyes

Who wins?

There is a final judging phase, which involves our expert panel. The shortlisted entries will be analysed by smart people at innovative companies such as the BBC, Mercedes-Benz, Dell, Telefonica (O2), Dupont, BT, Net-a-Porter, Mindshare, bigmouthmedia, SMAC, and Newsforce. 

In addition we have asked a number of thought leaders – including Paul Boag, Sam Decker and Ian Jindal – to cast their eyes over the shortlisted few. And after that we’ll be able to announce the winners. Expect an announcement within a fortnight. 

The dinner

There will be a Winner’s Dinner taking place on Wednesday 9 February in a lovely restaurant in central London. Winners will receive complimentary tickets as part of their prize. Otherwise seats (limited) cost £195+VAT, to include food, drink and assorted merriment. Email awards@econsultancy.com to reserve your place. Priority will be given to winners and those on the shortlist, though all entrants are welcome to attend. Hope to see you there.

Once again, bad luck to those that missed out this year. Judging innovation is not without its difficulties but the bar is being raised ever higher, and we believe those on the shortlist are worthy of their place and represent true innovation. Fingers crossed if you've made the shortlist...

Chris Lake

Published 6 January, 2011 by Chris Lake

Chris Lake is CEO at EmpiricalProof, and former Director of Content at Econsultancy. Follow him on Twitter, Google+ or connect via Linkedin.

582 more posts from this author

Comments (3)

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Joachim

illustrations would have been nice

over 5 years ago

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Chris Savage

Good luck everyone!

over 5 years ago

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Jan Rezab

Good luck to everyone, really looking forward to winners being announced. 

over 5 years ago

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