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I’ve been fortunate enough to write over 275 blog posts across a variety of different SEO blogs, some have been successful, others have had more a lead balloon vibe. Often you have no idea beforehand which ones are going to work. 

But one pattern I’ve been able to discern is people love in-depth blog posts. So inspired by great posts, like Aaron Wall and Glen at Viperchill’s long-form posts, I wanted to produce my link building opus of as many ways I could think to build links for here on Econsultancy.

So below are some of my top tips that cover off pretty much every way you can go about building links...

1. Guest postingEveryone and his dog has a blog these days and the challenge that they all face is how to regularly produce content that will interest and appeal to their audience. This difficulty however, is an opportunity for anyone looking to build links to a website. Find some one with the need and fulfill it.

I could never hope to do this topic as much justice as ViperChill’s extensive guide to the subject.

2. Printable resources. Why is it that people still respect print journalists and published authors more than a blogger or web writer? That’s because like it or not, there is still some kudos in producing something you can hold.

People love printable documents. Normally it's something they’ve put their heart and soul into. If you produce content like that and make it available as content online there’s a good chance it’ll attract links and attention.

I like the white-paper format that can be a perfect example of this link building tactic in the b2b market place. I suggest checking out this website and email list dedicated to white-paper writing.

3. Curate a resource. You don’t need to necessarily ‘make’ something to create linkworthy content. More often than not it’s the websites which curate, compile and synthesize other people’s content that people find the most valuable.

Take something people have written about, spoken about and thought about, bring it all together into one cohesive piece, and people will love you. Malcolm Gladwell doesn’t carry out research, he just brings it together in an enjoyable and accessible way. 

4. Beginners guides. Everyone was a beginner at some stage. In every sector, everyday there’s someone starting out who wants to pick up the basics as quickly and painlessly as possible. Make something which makes their life easier and when their not beginners anymore they’ll point people in your direction.

It’s no surprise that websites like SEOmoz which were producing great beginners guides when I started in SEO get so much link love from me. They helped me out early on and I’ll carry on paying back that favour for years to come.

5. Debunk myths. I bet you can easily name two or three misconceptions people have about your industry or perhaps there are some "Nude Emperors" which you've seen your competitors worship, but that you can see are naked.

Bust open the myths, it’ll be great content and other people who don’t believe the myths either will share the love. Plus if you’re lucky enough to open someone's eyes they’ll find someway to pay you back, often in links.

6. Topical content. In the world of Twitter and 24 hour news channels, there’s always something going on. If you can be the first to cover some breaking news, everyone who subsequently covers the topic will refer to the originator.

Do your best to be the originator as often as you possibly can. Michael Arrington and the chaps behind TechCrunch excel at this.

7. Timeless resources. As a flip-side to the point above, produce something timeless that people will feel as comfortable linking to in two years time as they do now.

That's what we’re trying to do here. Search Engine Land is renowned for news coverage but the content I link to most frequently are the timeless pieces of content like its guide to URL shorteners

8. Sponsorship & partnership. This can vary from the low scale donations like dropping a blogger a few quid for their latest charitable escapade, all the way to spending thousands supporting a conference or event.

The link should never be your primary motivation for these deeds but there’s no harm in it being your secondary motivation! 

9. Ego linkbait. We all like a little ego massage every now and then. I’m going to let you into a little secret. While I really respect all the people on our 29 Most Influential People in the UK Search Industry, my motive wasn’t entirely altruistic.

I knew a proportion of the people featured would mention and link to the content. It’s my most successful blog post ever and actually received more traffic in Jan than the rest of the whole SiteVisibility site did in Jan the year before.

10. Produce video content. I’ve been experimenting with video and screen-cast quite a bit here over the last few months. The reason behind this is video is more noteworthy than text. A video is more useful and more likely to gain attention in the eyes of linkers.

11. Produce audio content. Podcasting and audio isn’t particularly fashionable at the moment but it still works. We get around fifteen thousand listeners to our podcast every show. That dwarves the readership of the blog that it lives on.

Is this because the content of the podcast is better than the blog? Probably not. It’s because the format works for a large number of people. If people like something enough, at some stage they will link to it.

12. Make tools.  Some people like writing, some people like talking and other people like building tools. I think that of the three, it’s easier to attract links if you’re the kind of person who builds tools.

Tools come in many shapes and sizes, perhaps something that makes it easier to keep track of when your mobile phone comes up for renewal or maybe a Firefox plugin that checks rankings.

Regardless of audience, there will be tools that they need which they don’t have. If you can make them and give them away, links will come easy. Have a look at the backlinks of Yoast’s site and tell me tools don’t work as a link building method.

13. Offer photographs under Creative Commons Attribution License. The spread of user generated content has been great for written text and video about products but imagery is still light years behind.

This is your opportunity. Have more photos than all your competitors, vary them from the everyone else and encourage people to use them on their own site. It may cost you a few pence in bandwidth, but the links will be priceless. Find out more about Images and Creative Commons here.

14. Make a calculator or benchmarking tools. What’s the main reason people use the internet? Normally it's for one of two reasons, to find out information or to interact with people.

If they’re trying to find out information there will be some information that a simple piece of text, video or audio won’t be able to help with. This is where tools and calculators come in.

Tools and calculators are some of the most linked to content on the net and are also among the most useful. Not a day goes by when I don’t use this Percentage Change Calculator, and I’ve linked to Link Diagnosis hundreds of times.

This might be something you need to outsource but I bet within your team there are ideas for least half a dozen great calculators that people would find useful and therefore link to.

15. Produce interactive content. Everyday hundreds of pieces of content are written about SEO, it could be a full time job keeping up with them all everyday. It’s rare for something to escape the zeitgeist and still be an important read in the future.

This post is two years old and is still an essential read. It explains how interactive content like quizzes can be scaleable link building tools. It’s also a cautionary tale about becoming too successful, a problem we’d all like to have in our link building efforts.

16. Produce Games. In most situations search marketers have a somewhat antagonistic relationship with Flash. There is one thing about Flash that SEOs love - popular Flash Games.

One of the upsides of a viral game success is the huge number of links you’ll receive. But don’t underestimate the difficulty in coming up with an inventive idea and making it come to life. It’s not an easy task.

17. Carry out surveys. This is an old school PR tactic that most SEO agencies would be wise to add to their arsenal. Survey results are newsworthy. Something that’s newsworthy will also normally be link-worthy.

There are lots of online survey systems out there although my two favourites are Survey Gizmo and Survey Monkey. But.....before you commit any sins against statistics read Bad Science by Ben Goldacre.

18. Create original research. In a similar way to survey results, original research is usually link-worthy. Think about research that’s gained press and web coverage in your sector in the past. What similarities are there between pieces? How can you follow these trends while still managing to stand out in your own right?

The type of research will vary based on your sector but a good thing to investigate is the proof behind something people have no evidence for or to challenge the conventional wisdom of the industry.

19. Create widgets which syndicate your content. People no longer find your content or product just on your site. They might read your blog referenced on Digg, or browse your catalogue of products on Google product search. So don’t be precious about your content.

Let anyone kind enough to syndicate your content free reign as long as they link back. If you want to create a quick and dirty RSS syndicating widget that people to embed in their site and link back to you, explore Widget Box as a starter.

20. Court controversy. a long time ago I wrote a blog post Why Jason Calacanis is a better SEO than you’ll ever be. There’s not many blog posts from nearly four years ago I’ve written that I think are still as true now as when I wrote them, other than this one.

Four years is a long time in “internet years” but Jason is still effectively courting controversy to attract attention and links. You won’t want to copy everything he does, but you’ll certainly be inspired by him.

21. Badges. I know a few of the guys who work at Findaproperty in their SEO team, and they are geniuses. Beyond all the clever things they've done is getting nearly every estate agent in the country to embed a image which links through to their website. If you were new entrant into the property sector you’re going to need some serious chops to fight that kind of link portfolio.

22. Awards. Not another reference to SEOmoz! Okay it is. Their web2.0 awards is an almost perfect execution of the awards for links technique.

Again this isn’t a new technique. What HiFi’s star rating is included in every HiFi advert plus most in store displays. Great advertising for the main magazine isn’t it?!

If you’re doing it for links you need to give your winners a badge they can proudly display and link back to your site. If you do choose this approach, do it properly and put some thought into your awards or it could ruin your hard earned credibility.

23. Offer a ranking. It's no secret that a post like “Top Ten X” or “25 Best Y Companies” are popular with punters and the people featured in the list. If you aren’t doing this every three or four months then your not using your blog or website properly.

24. Repurposing in a different media. Someone written a great academic paper in your sector? Turn it into an easily digestible blog post or even better a short and snappy podcast.

Seen a great presentation at a conference? Summarise your notes and turn it into a PDF document. Producing great content doesn't always mean you have to start from scratch. I say learn from Isaac Newton and ‘Stand on the Shoulders of Giants’.

25. Repurposing for a different audience. Very similar to the above, is there a really interesting but jargon ridden blog post you could put in to terms that even a lay person could understand? Or is there a really basic guide that could, with a little effort, be expanded to reach a more experienced audience.

An approach which is a personal favourite is, take something that to one group of people is very beginners level and apply it to a new audience. ‘The Taxidermist’s Guide to Rocket Science” etc.

26. Contests. If you give something away you are going to get some attention. Just ask Moonfruit .The trick for you though probably won’t be giving something away but how you can turn the attention the giveaway attracts into links.

One way is to keep all your data and form a case study. The domain name company NameCheap has probably got more links from the marketing industry case study than their successful Twitter marketing campaign.

27. Incentives. Can you reward people if they link to you? I’ve never seen this done on a big scale but perhaps a special offer or free digital product could be offered to anyone who links to you.

28. Interviews. What’s the best link we’ve ever had on the SiteVisibility website? The one from Seth Godin’s blog. How did we get that link? By Interviewing the prolific author.

If you interview someone who has their own blog or website they’re bound to mention that and link to the interview. OK, it might be reciprocal but that’s okay as these are the kind of recips that Google like.

29. Live blog. If you’ve paid hundreds of pounds to attend a conference or event, how can you get links from your spend? Live blog it. The chaps over at FreshEgg have done a great job of this in the past. Look at what they've been doing and do something similar!

30. Photograph events.  If you’re going to a conference or event you don’t just need to take your laptop to live blog, you also need to take your camera. People will link to photos especially if you let them use them on their own site.

One of the most linked to pages on the SiteVisibility site is our pictures of our Fish Elvis. I’ll admit this isn’t the most relevant of links, but if you have photos of the main movers and shakers in your sector you'll get people using your images and with any luck, providing some credit.

31. Video events. Same concept as above but this really works. I recently with the help of dozens of people in Brighton arranged a #brightonseoevent. At that event the clever guys at Silicon Beach Training were recording video.

They captured a particularly ‘interesting’ discussion about paid links which eventually got picked up by the Guardian. That’s the holy grail of links, all from recording an event.

32. Directory submission.  Some links are easy to get, some are bloody difficult. The more difficult they are to get the more value they have. Directory submission is a fairly easy way to build links, which means they’re not that valuable.

However, they aren't worthless and are always top of my hit list when I get my hands on a new client project.

33. Backlink analysis. At the last a4u expo London I was fortunate enough to be asked to talk about backlink analysis, a subject close to my heart.

The logic of this analysis is if someone links to your competitor they ‘might’ link to you. This tactic works, it really works. It’s been the foundation of every successful SEO campaign we’ve ever worked on. I’m glad most SEOs underestimate its potential as that makes our job easier.

34. Link research on trusted domains. There are certain directories and business listing services on very trusted domains here in the UK.

I won’t reveal them here, but never forget every website has a purpose and if linking to your website fulfills that purpose they’ll be happy to oblige even if that’s a university or government website.

35. Article syndication. Another less fashionable tactic that still pay dividends if used properly. I look for a link to do one of four things; to add authority, add anchor text, add volume or add velocity.

On three of the four counts, article syndication scores well. It’s also a great technique to get deep links to those internal pages that need a little nudge to perform better in search.

36. Press release syndication. If you think submitting your website to PRWeb will get you coverage in a national newspaper on it’s own you need your head-testing.

If, like me, you treat it as slightly different type of article syndication which can get you some links across a variety of domains on a keyword relevant page, you’re spot on.

37. Respond to online PR opportunities. Believe it or not there are journalists out there looking for people just like you. Business people or marketers working on behalf of companies to provide expert opinion on specific areas.

If you oblige them, they’ll definitely mention your brand name and with a little arm twisting they’ll usually link through to your site. There’s a great newsletter I’m signed up for that sends me dozens of these kinds of opportunities twice a day. It’s know as Help a Reporter Out (or HaRO to it’s friends). 

38. Affiliate relationships. This is a little more on the risky side but it’s entirely feasible to make your affiliate links count towards your search performance. For a lot of people this falls the wrong side of the ethical line, but if Rob Kerry thinks it’s worth doing I’d have to concur.

39. Blog commenting. Most blog comments are no-followed and normally you would need the anchor text to be your name, so it's not normally the most effective tactic, but that doesn’t mean you shouldn't dedicate some time to the process.

It’s one of the quickest ways of getting on the radar of high profile self publishers and some people think no-follow links have good value anyway.

40. Forum posting. Again like the above, you won’t be carrying out this tactic just for link building, but if participating in the forums makes sense from a social media perspective, there’s a likelihood it is having a marginal impact on your SEO.

But, should you bother with something that only has marginal benefits? The team behind the UK’s hugely successful Track Cycling team credited much of their recent domination of the sport to not one factor, but an ‘accumulation of marginal gains.’ I think you can see where I’m going with this.

41. Social voting site submission. Another tactic which falls into the ‘no follow, so don’t bother’ category for most SEOs. I agree with them to a certain extent.

A good SEO does a balancing act between the work you ‘could’ do and how much resource is available. In my book, we suggest making it easy for your community to submit you and if they do, think about it for the traffic not the links.

42. Create content on sites like Squidoo & Hub Pages. If you believe the advocates of user generated sites like Squidoo and Hub Pages they are the link building silver bullet. I think they miss the point slightly.

The trust in these domains can help you, but not really in a link building perspective. I think they are much better as a launch pad for content to rank that’s not on your domain. To give you an example, for about three years a well received article we wrote on ezinearticles for a client currently ranks in third place behind two listings from the clients site.

This isn’t a high volume phrase by any stretch of the imagination but that additional real estate in the SERPS does have real value and it’s a tactic we’ve repeated since.

43. Mentions without links. There will be a a number of people who have mentioned your brand without actually linking through. You can find them easily using Yahoo, and it’s not a tough sell to get in touch and ask for a link.

44. Improving anchor of existing anchor text. We've talked about the four things I look for in a link building campaign; volume, authority, velocity, and anchor text.

Sometimes you’ll get a great link with poor anchor text like ‘click here.’ We've had some success (but not lots) contacting the people behind these links and asking them whether they would be prepared to change the anchor text.

Often they're happy to change it to the brand name but occasionally the linker will switch to a nice keyword rich anchor. Not very often but it does happen.

45. Get links from existing visitors. People who are already visiting your site are already fans of your work. If they have their own website, they should be easy to persuade to link to you.

How can you encourage this? One way is to publish trackbacks on blog posts, this will show them you’re aware of who is referencing and writing about your content. The other way is to make some of your content embeddable.

I think YouTube would have had a very different trajectory were it not for their player being so easy to embed. 

46. Join trade associations and professional bodies. Trade associations and professional bodies have all kinds of benefits to justify the cost; but with my link building hat on, I think it’s worth joining up with as many as possible as you can because they list their members with a link.

These websites have been around for years, so have built up trust and also will likely link to your competitors, showing the search engines that you’re part of the same niche and sector.

47. Advertise jobs or projects.  This might be a little underhand but it does work. If you have a job or project going, first advertise it were you will get the best response then hand the job description over to you link building teams and get them to submit it where ever they think the link back to your site will have value.

They’ll probably target different websites to you where the link will pass value to your site. Suffice to say you must actually be recruiting for the job or looking for someone to fulfill the project!

48. Offer testimonials. This is another classic link building tactic that a lot of people forget about. If you’re a satisfied customer of a company, get in touch and offer to write or record a testimonial.

First they’ll bite your arm off because of it’s positive impact it’ll have on their conversion rate. Just ask them whether the link can include a link to your site, and Bob’s your uncle.

49. Review products or services on other sites. Similar to the process above, you can review products on other sites. One way is treating the reviews on review sites like you would commenting. Or the other option is to offer to write a review for another site and treat it like a guest post.

50. Send gifts or offer freebies. Got something to launch? Send a freebie to every blogger in your sector or maybe you could take them all out on a jolly! But be warned though this tactic can often backfire.

51. Get scraped. Normally people want to avoid being scraped, but I don’t care in the slightest. Thanks to this RSS footer Wordpress Plugin, everyone who scrapes you ends up linking back to you and helping you on the volume and velocity and anchor text front. It’s not much use for authority, though.

So still with us? Thanks. I’ve had a lot of fun writing this guide and hopefully even the most jaded of SEO addicts can come away with a few practical tips they can implement on their next link building campaign.

Well done on making it to the end, you're clearly serious about becoming a better link builder, you might enjoy my free book 'Becoming a Clockwork Pirate' which builds upon these themes and topics. 

Kelvin Newman

Published 15 February, 2011 by Kelvin Newman

Kelvin Newman is SiteVisibility's Creative Director and is the editor of the UK's most listened to Marketing Podcast. He also spends his time at conferences, tweeting too much and working on top secret research and development projects. He's also on Google+

21 more posts from this author

Comments (47)

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Jason

Even more effective would be to employ a decent SEO agency and get them to do a link building campaign.

Lot less hassle as well.

over 5 years ago

Agustin Mingorance

Agustin Mingorance, Senior Account Director at VelocitySmall Business Multi-user

One way of looking at it Jason.

Not sure it would make for the most entertaining blog post the world's ever seen.

Given the stories out this week, there's never been stronger drivers for all marketers to learn the mechanics of SEO - whether they are deploying it or buying it.

Good work Kelvin :)

over 5 years ago

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Nikki Rae

Hi Kevin,

Nice work. Read the ebook too. Really worth a read. Must have taken ages!

Nikki Rae

over 5 years ago

Stephen Logan

Stephen Logan, Senior Copywriter at Koozai

Some great ideas here and, as a Copywriter, I'm glad to see that so many include the production and promotion of quality content. Okay, so you have to market it properly, attract the right kinds of crowd and rely on a little bit of luck to really succeed, but one well thought out blog post, white paper or guest blog can tick a lot of these boxes in one fell swoop (just as you've achieved with this).

over 5 years ago

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David

Was the original post going to be "50 Essential Link Building Tips" and then right at the last minute you thought of another one?

over 5 years ago

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Ankur Chadha

Kelvins book is an excellent assimilation of the various techniques he shares on the premium Internet marketing podcast !!

over 5 years ago

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Manish Mandhyan

Very extensive list. Thanks for this.

A question, how much is too much? With the changes to the Google algorithm, which ones of these tips do you think would become obsolete?

Thanks

over 5 years ago

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Andy Heaps, Operations Director at Epiphany

Great list Kelvin, so is this the longest guest post ever on econsultancy?!

A couple more to throw into the mix:

* Use OSE's top pages tab to find URLs that have links pointing to them but return a 404 or 302. Either get the links changed or 301 them to the appropriate page

* Check links to alternative domains - if your site is a .com but some people have linked to the .co.uk (and it isn't already 301 redirecting), redirect the pages to the .com. If you don't own the .co.uk then try and contact the linking website to let them know they've linked to the wrong site

* Find pages that link to your site that aren't indexed in Google - link build into them to get them indexed. Some clever excel wizardry with a dump of MajesticSEO and Webmaster tools data would be a good starting point

As Stephen mentioned it's good to see a lot of emphasis on 'creating great content' - be it text, widgets, surveys etc. A great follow-up post would be to look at the strategy behind marketing and seeding this sort of thing to maximise linkability

over 5 years ago

Peter Leatherland

Peter Leatherland, Online Sales Manager at Ethical Superstore

Great post, some really good linkbait ideas, most lists like this just have the obvious stuff that you have read a million times before. On blogs you mentioned most are no follow, well here are quite a few now that are ‘do follow’ have a look at followlist.com or just google ‘do follow blogs’ you should be able to find a few on topic ones so you can post a meaningful post.

Also on directories and PR sites, many people tend to say these are useless juts because they don’t have a massive effect, they don’t but they are easy and you have control over the anchor text (usually) so always a worthy part of a wider campaign

over 5 years ago

Kelvin Newman

Kelvin Newman, Creative Director at SiteVisibility

Thanks for the kind words, I def agree that the process of link building is much easier with some great content, having said that great content doesn't attract links on it's own. You really need a marketing strategy for every piece of content you produce whether it's an epic guest post like this or something much more off the cuff

over 5 years ago

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James

Good article. FYI there is a slight typo 'Curate a resource.'

over 5 years ago

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Tim Aldiss

I never knew there was so much in it.

over 5 years ago

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Mark

Jason is wrong. Most SEO specific companies out there right now are horrible and following this list as a part of your own homework is a huge asset.
I personally tried contacting the 'top' agencies in SEO and only SEO and they were all garbage. No strategy for link building beyond asking for or buying links. None. Some took 2 months to get back to me just to say 'we don't have any link building strategy. We just um...we just do it'.

If anything I would recommend this article to all companies calling themselves SEO experts. Most didn't know much about white hat vs grey and black hat SEO beyond the names and broad stroke descriptions.

I've seen way too many people offering SEO with retainer fees as well. There's just way too many opportunists out there to not get immersed in your site's ranking at least a bit yourself so you can properly vet the companies you deal with. Chances are your developer will blow any SEO company out of the water because not only do they know coding and design principles they have their reputation with you to maintain vs. the cluster f of scamming SEO 'gurus' out there who will take your money and vanish (probably after outsourcing the bulk of the work overseas). Its right up there with open source content swappers.

Thats a great article/list for those looking for different angles to work when getting their backlinking numbers up. Following that and your developers cues will be key to success.

over 5 years ago

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Mike

This is brilliant stuff, Kevin. I haven't come across anything as comprehensive and valuable as this list. I've re-tweeted it and would encourage everyone who appreciates its value to do the same.

If you do just 50% of these, you're well ahead of the curve.

Thank you!

over 5 years ago

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Kelvin Newman

Kind words Mike, cheques in the post!

over 5 years ago

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Gordon Campbell

I work in the Online Marketing industry and found this list great, of course there is a lot I already know, but there are also some fantastic ideas here. Especially the one at PR.

over 5 years ago

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Joe Pelissier

I thought I would hop on here for a quick read but no such luck! You have provided a mine of valuable information. Thank you.

As someone who blogs regularly on copywriting and communications your tips are very timely.

My big challenge, which I am sure others will share, is spending too much time trying to write a good post but not enough working at others getting to read it.

Perhaps there's some writing to link building rule of thumb here?

over 5 years ago

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Deborah Turner

Picking out the best of this list will certainly be a starting point for small business beginners. Thank you

over 5 years ago

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Russell Davison

A great article with lots of good links. I need to sit down over 3 evenings to fully digest your ideas and incorporate many of them into my own activities.

over 5 years ago

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Jeffrey Gross

Hi Kelvin!

Liked your post, i am sure it will help the newbies in the field of SEO a lot! i wish i had such a guidance when i started few years back

over 5 years ago

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Nadim Saad

Kevin,
This is one of the best summaries I've seen on the web so thanks for this!

I totally agree with Mark (and hence disagree with Jason): the great majority of SEO agencies are pretty bad and don't commit to any results so you can end up with a lot of promises and little movement on search engines! Therefore applying your techniques are definitely a good bet!

It would be great to actually have a prioritisation of these different techniques to optimise outcome. Is this in your book?

over 5 years ago

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David

I'm sure gifts and other freebies works, does for me!

David

over 5 years ago

Samantha Noble

Samantha Noble, Marketing Director at Koozai

It can also work well if you ask your suppliers for a link in exchange for a testimonial.

All good tips here which should be put into practice a lot more.

over 5 years ago

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Ben Smith

Great advice. Thanks. As someone who is currently going through the SEO pain I've printed this off!

Particularly liked the ideas about creating a tool for readers to use. Nice touch.

over 5 years ago

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Kes

re: point 44

What do you think about the idea that Google only counts the anchor text the first time it is crawled and that changing the anchor text has no impact other than making it more user friendly?

over 5 years ago

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myseopandit

Given so many top tips about building links,it is very much informative.I would like to pick up a few of the tips over here to do link building that would help me in optimizing my website.However ,it depends on we doing SEO in a right way ,in spite all available tips in link building.

over 5 years ago

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Andrew Davies

Lots of great ideas. Too many of them actually. I don't have the resources to do all of them at once. Which will work best for me? Which has the highest ROI based on my context and strategy?

Obviously you can't tell me that. :-) But mainly what I get from this post is that making list of things is good for link building (which, oddly I don't see in the list).

over 5 years ago

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Eric McGehearty

Kelvin,

Thanks this was a great post, lots of great ideas. Time to get a team of interns.

over 5 years ago

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Asad

Very nice and helpful for new and old webmasters. Yhis article acts as a reminder for all website owners. Thanks. Good job done for millions of people...

over 5 years ago

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Swinging Sandi

Thank you for this list of ideas, I was looking for other ways to promote my site after the recent Google changes, and you have given me some ideas.... Sandi

over 5 years ago

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FletchtheMonkey

Re point 23: why should every blog offer Top X Lists and why is any one blog less valid because they don't? Blogs don't exist to host Top 10 Lists every 3 months?!

Surely that statement needs qualifying - not every blog has the same objectives or reason for existence so why should they all turn into lists?!

over 5 years ago

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MadMike

Agree that here's some very nice tips of link bait-ing. Anyway, Google changed a bit his algo that now, the relevancy of links value more then ever.

over 5 years ago

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SEO India

Wonderful article. I am really surprised by reading the article. As it will help me a lot. All the points are very much effective and realistic.

over 5 years ago

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Stuart

This is a fantastic resource for anyone who want's to learn or improve their link building skills, superb!

over 5 years ago

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Francisco Bacon

Thank you for this clear breakdown, it really is extremely helpful. Take care! - Francisco

over 5 years ago

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Manoj

Hey!! Buddy, really it's awesome... I'll book mark and forwarding to my colleagues.
Keep it up!!

about 5 years ago

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Steven

A great guide, onwards and upwards with the link building!

about 5 years ago

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Louis Rix

Thanks Kelvin, some great link building refreshers, even for veterans like myself. You can get in the same old rut when link building day after day so it's great to get a few new ideas. I need to get a bit more active on the social media front i think ;-)

about 5 years ago

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Megan Herring

Some really great tips here! I am pretty much a beginner to SEO but I will definitely be given some of them a try!

almost 5 years ago

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Laura Jennings

This is a great list. Some really interesting ideas to get thinking about especially about the way content can be written to make it more valuable than just a relevant blog article or press release.

over 4 years ago

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graham

great post mate, must off taken a while to write it as it took me a while to read it :-) will be will be tweeting it.

over 4 years ago

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JP- Web Designer, London

Its great to see Guest posting right at the top of your list. From experience I can say that this is indeed one of the best ways to get new traffic and quality backlinks. It is however quite time consuming and requires more effort that you think. While you may get away with a smaller or more casual post on your own blog occasionally, guest posts need to be of a very high standard before a good blog will accept it.

over 4 years ago

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Linkbuilding

Some of the tips given in above blogs are very important in quality linkbuilding. Use the above tips and get quality backlinks.....

over 3 years ago

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DirectorySubmission

I have been reading that directory submission could be a thing of the past? Then I see in another blog that its fine if the directory is not banned or penalized with google and there are no more then 100 links per page.

Also that anchor text must match on all directories submitted too, ar leave to a min of 2-3 keyword anchors?

I am looking a a cheap online submission service linkdirectorysubmissions.com, has anyone had any experience with them? and would this be a good idea?

over 3 years ago

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blogdum

Best resource on link building. never seen so many tips. Thanks

over 3 years ago

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Henry Hernandez, Operations at Texas SEO

Well, i would have to agree with the "intern" tactic somewhat. You must take into consideration the amount of time training the intern in the return on the work obtained out of em'.

I think it would be best to focus on long term strategy and hire someone that is willing to learn the skill or trade and have them start out as an intern or apprentice. Pay them what you can.

They'll need to eat and drive from place to place just like everybody else.

almost 3 years ago

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Thomas Delange, Mr at ProWeb365Com

great

over 2 years ago

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