{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Here’s a collection of some of the more interesting e-commerce and marketing-related articles (and pictures) that we’ve been chomping on this week. 

ONLY ONE IN EIGHT A/B TESTS ACHIEVE POSITIVE RESULTS

At least that’s what the AppSumo testing team found when conducting a series of tests. There’s lots of valuable insight in this post, and a few takeaways that should help you to improve your focus.

VIDEO SAVES THE E-COMMERCE STARS

Salmon’s Chris Hoskin has put together a great post on the power of video, which should quite obviously be embraced by every online retailer on the planet. Feast on the stats, screenshots and examples, then dive into the warm water…

THE SECRET TO FIVE-STAR AMAZON REVIEWS

Over at Trackur Andy Beal shared some brilliant ideas on how to attract lots of four- and five-star reviews on Amazon product pages. As Andy points out, most people will go the extra mile to leave a negative review, but normally need a little gentle nudge to share positive feedback. Great tips.

MORRISONS BUYS KIDDICARE FOR £70M

We’re big fans of Simon Harrow and the Kiddicare team, which consistently seems to produce excellent results via the application of best practice, so it’s excellent to hear that it has been bought by Morrisons. Is Morrisons going to build its online presence aisle by aisle? Watch this space.

NINE WAYS TO WORK WITH YOUR CLIENT’S PR AGENCY

SEO goddess Nichola Stott shares a bunch of tips to help SEOs figure out how to snuggle up to PRs to achieve the best results for their clients.

WHAT YOU SHOULD HAVE LEARNT FROM THE JC PENNEY SEO FIASCO

Rishi Lakhani provides a full breakdown of the things you need to takeaway from the JC Penney Google balls up. Solid advice, as ever.

HOW TO CREATE AN AMAZING ‘STAFF’ PAGE

Seriously, this is fabulous, and oddly compelling. Well done Lateral. 

TOPRANK SELECTS ECONSULTANCY AS TOP UK MARKETING BLOG

We remain humbled to be chosen as the winner, especially considering the competition. Our thanks to Lee Odden and all who voted for this blog to win.

HOW TO RESPOND TO STUPID COMPLAINTS

I know we preach about customer service but sometimes inbound queries beggar belief. Here’s one example of how you could reply to an overly-earnest customer... “Regarding your stupid complaint”. Tempting, isn't it?

This post was brought to you via the theme tune to Ulysses 31...

Chris Lake

Published 18 February, 2011 by Chris Lake

Chris Lake is CEO at EmpiricalProof, and former Director of Content at Econsultancy. Follow him on Twitter, Google+ or connect via Linkedin.

582 more posts from this author

Comments (6)

Comment
No-profile-pic
Save or Cancel
Chris Hoskin

Chris Hoskin, Chief Marketing Officer at MetaPack

*blushes* Thanks for the link love mention

almost 6 years ago

Nichola Stott

Nichola Stott, Director at theMediaFlow

Erm,.. yeah - what Chris said.
[SEO goddess] ??? ;-)

almost 6 years ago

Chris Lake

Chris Lake, CEO at Empirical Proof

@Chris - not at all, I was writing about online video and you stopped me in my tracks. Great read.

@Nichola - you are one of the all seeing SEOs! (don't worry, we don't have an altar with your image above it)

almost 6 years ago

Avatar-blank-50x50

Andy Beal

Thanks Chris, glad you like the advice!

almost 6 years ago

Avatar-blank-50x50

Gary

The staff page linked to is really good, and original to!

almost 6 years ago

Avatar-blank-50x50

SEO Junkies

Chirs "NINE WAYS TO WORK WITH YOUR CLIENT’S PR AGENCY" explanation is really good thanks.

over 5 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.