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German startup askalo (ask a local) is a location based Q&A community which is available in 39 different countries. 

Users can ask a question about local facilities, restaurants etc, and get tips from people with local knowledge.

In one sentence, what is askalo?

Askalo is a location-based online Q&A community that lets everyone ask questions about any local topic and share answers tailored to individual needs. 

What problem does askalo solve?

Location-based questions that require local experience or knowledge to provide a meaningful opinionated answer cannot be resolved simply by using a search engine.

And even if people could find their answers through a search engine, they would often have to visit several different pages to receive answers to all of their questions. askalo, the new online Q&A community offers a platform for all city-related questions and answers.

Who is your target audience?

The main targets are: 

  • People with local knowledge or businesses who are eager to help others get to know their city/local experiences better. 
  • Anyone looking for a specific answer to their location-based question. 

When and why did you launch it?

It was launched in July 2010 in 150 German-speaking cities in Germany, Austria, and Switzerland. One month later, askalo went live in 36 other countries and four more languages.

We launched askalo at the time its development was completed, and we did so in Germany because this is where the company is based. 

What were the biggest challenges involved in building askalo?

The biggest challenge for any new community-based site is establishing a user base for the community. To meet this challenge we launched askalo with a contest in which askalo users competed to win an Apple iPad by earning points for adding city-related questions and answers and inviting their friends to join askalo.

By providing this incentive for the first users to join askalo, we were able to successfully kick-start the askalo community.

How will the company make money?

The revenue model is onsite advertising. The primary focus is to create abundance.

What is your pricing model?

askalo is completely free for everyone. 

Who is in the team and what does it look like?

We have a young and very diverse team of people from nine countries, speaking 10 languages altogether. Despite all of us coming from different backgrounds, we are all Iinternet enthusiasts eager to offer something new, local, practical, and engaging to internet users.

The Founder and CEO of Yalwa, the company behind askalo, is Dr. Klaus Gapp. Prior to Yalwa, Dr. Gapp successfully founded and operated the German classifieds site opusforum.org which was bought by eBay in 2005 and merged with the eBay classifieds group.

Where would you like to be in one, three and five year's time?

Our vision is to become the most informative local online Q&A community by providing the place where people meet to share local information.

Graham Charlton

Published 5 April, 2011 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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edhardy

good

over 5 years ago

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