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Last week on our Twitter travels we stumbled across this innovative, and quite frankly brilliant, job advertisement.
Now admittedly, using social media to advertise a role is hardly radical.
However, the way in which it was used by both the employer (Poke), and potential employees, was a marvel to behold.
First up, the tone. It was perfectly pitched, with the incumbent copywriter-slash-social-media-manager, Rebecca, announcing the search to find a new me (her actually, excuse the semantics).
This simple, clear and engaging narrative, a mini-digi-copywriting-masterclass in itself, tramples over the generic, tick-boxy, buzzwordy, David Brent-esque (shoot me now) job descriptions of old.
The application mechanic was just as impressive as the copy. A live application on Twitter. Yes, LIVE. I was frightened just watching it. By following @findanewrebecca, applicants received seven tasks throughout the day, and responded using the according hashtag.
Each task was an accurate approximation of the daily tasks a social media copywriter might have to tackle. For example, the launch of a competition, the advertisement of said competition and the handling of an imminent PR disaster.
A couple of applicants stood out from the off. By responding to this slightly unorthodox job advertisement in a slightly (completely) unorthodox way, @Brainmage may have guaranteed his place in the next round. Dark, irreverent and very, very funny, only a few of his less offensive responses are clean enough to repeat.
And then there was the initial front-runner, who made an immediate impact by setting himself up as @thenewrebecca. Let the trans-gender capery commence.
A lovely conceit. That is yet to play out, as @thenewrebecca did not participate in the live application due to a prior commitment. The truth, or a yarn? Either way, this strategy could be a winner.
So in summary, a new innovative way to use social media: recruitment.
This specific approach may not suit your particular business or the role you’re advertising, but this just reinforces how malleable social media is in terms of its purpose; you can bend it to suit your needs. The sky is the limit with social.