Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Last week on our Twitter travels we stumbled across this innovative, and quite frankly brilliant, job advertisement.
Now admittedly, using social media to advertise a role is hardly radical.
However, the way in which it was used by both the employer (Poke), and potential employees, was a marvel to behold.
First up, the tone. It was perfectly pitched, with the incumbent copywriter-slash-social-media-manager, Rebecca, announcing the search to find a new me (her actually, excuse the semantics).
This simple, clear and engaging narrative, a mini-digi-copywriting-masterclass in itself, tramples over the generic, tick-boxy, buzzwordy, David Brent-esque (shoot me now) job descriptions of old.
The application mechanic was just as impressive as the copy. A live application on Twitter. Yes, LIVE. I was frightened just watching it. By following @findanewrebecca, applicants received seven tasks throughout the day, and responded using the according hashtag.
Each task was an accurate approximation of the daily tasks a social media copywriter might have to tackle. For example, the launch of a competition, the advertisement of said competition and the handling of an imminent PR disaster.
A couple of applicants stood out from the off. By responding to this slightly unorthodox job advertisement in a slightly (completely) unorthodox way, @Brainmage may have guaranteed his place in the next round. Dark, irreverent and very, very funny, only a few of his less offensive responses are clean enough to repeat.
And then there was the initial front-runner, who made an immediate impact by setting himself up as @thenewrebecca. Let the trans-gender capery commence.
A lovely conceit. That is yet to play out, as @thenewrebecca did not participate in the live application due to a prior commitment. The truth, or a yarn? Either way, this strategy could be a winner.
So in summary, a new innovative way to use social media: recruitment.
This specific approach may not suit your particular business or the role you’re advertising, but this just reinforces how malleable social media is in terms of its purpose; you can bend it to suit your needs. The sky is the limit with social.