Ticket reseller Seatwave released its first iPhone app recently, which finds upcoming tickets for events in the user's local area.
The Seatwave app uses information on the user's location and the contents of the iPod to recommend upcoming concerts.
The app allows you to search according to your current location, or else set a location manually. In my area, there isn't much on offer, unless N-Dubz is your thing, but there are many more events listed around London.
If you want to find recommendations that are closer to your own tastes, then the app will scan the contents of your iPod and recommend any upcoming concerts from artists it has found there:
There is also the option to search manually by artists, venues or dates, but this link to iTunes is a great way to simplify the process.
Once you've found a concert, you can click for more details on ticket prices and availability. So we can see that there are a few tickets left for Barry Manilow at the O2 Arena:
You can also see what kind of view you will get with the help of this seating map:
If you want to go ahead and book, you can do this through the app, and the checkout has been optimised for mobile:
The checkout is OK, but some of the extra charges may be offputting. A £55 ticket turns into £73 thanks to the addition of booking fees and a £6.99 'last minute handling' charge:
This is a well-designed and easy to use app, which makes great use of location and the mobile user's musical tastes to recommend upcoming concerts.
It should also be a great way to shift tickets at the last minute to consumers in the local area, and fill up any spare capacity.
The fact that tickets for last minute gigs have be collected in person from somewhere other than the venue makes the whole process less easy than it should be.
This is where mobile ticketing would be a massive bonus, though this has yet to be widely adopted by big players in the market. This blog post from Seatwave explains why this might be.