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I’ve previously ranted a bit about how Facebook is driving forward a large element of social commerce, but I’ve always found that it helps to provide evidence for any argument. 

Consequently, I’ve compiled a rather large list of companies who are using Facebook to sell products... 

Some were pop-up stores, PR stunts or specific campaigns and not all of them involve direct transactions through Facebook. Some use the API to pull through stock inventories on their Brand Pages, with others taking this further by allowing sign-ins to their checkout, following this.  

I imagine that some people will argue that this isn’t pure f-commerce, but it should be acknowledged that these examples were actively trying to make commercial sales using Facebook’s platform... which in my opinion, falls firmly into the commerce-through-Facebook camp.

Notably though, as a general rule, the examples I've selected don't have static pages which redirects the user to a separate e-commerce website.

To also lend weight to the argument that f-commerce isn’t wholly about direct sales onsite, Janice Diner’s recent ecosphere graphic demonstrates the complexity of this growing area. 

I’ll be the first to say that I’ve yet to see large amounts of data surrounding the success rates of having an f-commerce presence. Examples do exist, but given that the channel is still very much in its infancy, there seems to be a combination of reluctance on the part of the retailers to share this information, alongside poor tracking and analysis.

That said, in the coming months, I fully expect to see solid evidence of the value in ensuring a retail presence on Facebook exists. 

But onto the examples! Who says Facebook hasn’t got a place in online shopping? 

1-800 flowers

This was one of the first on-page f-commerce stores. And it's still going strong. 

Alton Towers

The UK theme park has an app that allows you to book tickets in advance. 

American Eagle Outfitters

The online fashion retailer allows users to buy personalised mobile gift cards for friends and family for use online or offline. 

Apple 

Apple also offers its app store via Facebook. 

ASOS 

The online fashion retailer's Facebook store is widely cited as an f-commerce case study.

Baby & me 

An f-commerce store that's found its niche in the baby and infant market.

Barcelona

The Spanish football club has a world class application for their club shop.

Barneys 

The New York department store can be found trialling Facebook.

Best Buy

Best Buy's shop and share is often cited as another f-commerce example.

Boston Market 

E-gifts from the US restaurant. 

Boston Tea Company

Boston's ahead of the curve! This American company have found their niche in trading tea. 

Brooks Brothers

For a company established in the 19th Century, Brooks Brothers proves it's now very much a 21st Century retailer. 

Bulgari

The luxury retailer reaches out to its audience on Facebook.

Carnival Cruises

This cruise company proves that its not just small transactions that can be made using f-commerce.

Chanel

Another luxury brand, Chanel recently created a pop-up store for their lipstick range, although building it in Flash led to issues. 

Chompon

The white-label service reported that Facebook shares generated $14 in sales on average, that Facebook Likes were worth $8.

Coca-Cola

Coke actually has a dedicated fan store on Facebook. 

Coleman Co.

I've listed this site before now - and its still going strong.

Delta 

You can easily book a flight through Delta Airlines' Facebook page.

Dexter (CBS)

The TV programme taps into its fanbase on Facebook.

Diesel 

Diesel's done a few things with Facebook - the most recent being their in-store DieselCam.

Disney

Again, another often-cited example, Disney built in movie-ticket sales into their Facebook page.

Drugstore.com

This company makes buying everyday products quick and easy. 

eBags

As the name suggests, buying all kinds of bags through Facebook is now a reality.

eBay

Not quite a direct transaction, but eBay marketplace allows users to share what they're buying, selling and watching. 

Ettitude

Homeware, everywhere from this Facebook store. 

Eventbrite

In a wider sense, Eventbrite has managed to put a value on their social commerce revenue gained through allowing Facebook login access. 

Express

Express clothing has a slick f-commerce store. 

Fishing Emporium

Proof that any sport can sell equipment through Facebook.

GAP 

Another often-used example: GAP used check-in deals to offer promotions to consumers when the service first launched.

Gibson Les Paul 

Yes, the guitar shop has an online store.

Groupon

The now-household name has a Facebook app for its deals.

Hallmark

Buy and send cards online. 

Hastings Entertainment

A large f-commerce offering from this online retailer.

Heels 

The online shoe shop is still going strong.

Heinz

Heinz is running a limited edition promotion through Facebook.

Hilton Hotels 

Check rooms and availability before booking.

Incipio Technologies 

Specialising in Apple accessories, this company reported that Facebook is the second highest referral of their e-commerce site traffic and that of those customers, the average conversion rate twice as high than normal.

JCP

JCPenney has a large catalogued store on Facebook. 

JD sports 

The UK sports retailer has set up an f-commerce store.

Justin Bieber

With 27m Facebook fans, it made sense for JB to have a shop 'n share store.

Kembrel

The clothing shop has an interesting little app.

Kiabi

The French clothing store proves that Europe can do f-commerce too. 

Kiddicare

Kiddicare have a great f-commerce store-front offering.

Kmart 

Although not yet set up with a full f-commerce offering, the retail giant is currently offering e-gifts. 

La Redoute

The European fashion retailer recently set up a store on Facebook, but for reasons unknown took it down.

Lady Gaga

The crazy lady of pop challenges Bieber's online store.

Lands End

More clothes on offer through Facebook from this fashion retailer. 

Levi’s

Lots of coverage has been given to the Levi's Friends Store...

Livescribe 

Small electronics on offer.

Macy’s

The US department store followed in Diesel's footsteps with their own Facebook fitting room.

Malaysia Airlines

Another airline company that allows booking (and more) through Facebook.

mark.

Makeup galore from mark.girl.

Max Factor (P&G)

The UK Facebook page for Max Factor offers even more makeup purchasing opportunities.

Maxim

The mens magazine offers a subscription service through Facebook. 

Mazda

As part of a Facebook Deals promotion, Mazda offered 20% off the price of their MX-5 model when users checked-in to a dealership.

Molly Sims

The US model offers her own range of jewelry on her Facebook page. 

MyBag

More bags and luggage available to shoppers.

MyLabel

MyLabel offers a wide range of clothing through its f-commerce store.

MyMemory 

Technology and computing products on offer from this smaller player.

National Express

Book a journey with National Express through their Facebook page.

Nine West

The clothing shop offers a crisp, clean Facebook store. 

Old Spice

Not content with his YouTube campaign, Mustafa is operating on Facebook.

Otto

The German fashion company jumps into f-commerce.

Oxfam

Oxfam's UK page makes it easier for users to donate.

Pampers

The nappy manufacturer is another regularly cited example of f-commerce, although the store is currently down.

Pantene

Once again, Pantene is an example that's used a lot, despite the original page not existing anymore. 

PC Mall

Computers through Facebook.

Penguin Books 

Nicely cornering the book market, Penguin seems to be the only publisher operating on Facebook this way.

Pizza Hut (UK)

Lots of different offers for Pizza Hut. Although this ultimately loops to their website, users can login using Facebook access.

Realgifts

Buy small gifts for friends and family through Facebook.

Schuh 

The shoe shop giant has a Facebook store for its customers.

Sears

Following the lead of a number of large retailers experimenting with f-commerce, Sears gives users the ability to buy gift vouchers.

Shop Now USA

The small Australian shop is offering American brands.

Starbucks UK

Acting as a trigger for purchases offline, Stabucks sends users an SMS message to remind them about coffee happy hour.

Summit Brands

Lots of household goods on offer.

Superdry

Superdry has a nice little interactive product feed of their new products.

Surropa

The Latin fashion store seems to have realised the popularity of Facebook amongst its demographic. 

Taylor Swift

Social shopping from the TSwift Store.

Ted Baker

The UK fashion brand has a slick-looking Facebook shop.

The Beatles UK

The fab four are still selling strong.

The Beatles USA

The Beatles also prove their popularity in the USA.

The Hut

Games, clothes and more. The Hut has it all.

TheNerds.net

Electronics from the nerds.

Thorntons

The established UK chocolatier also sells its wares online.

Threadless

It's no surprise that the awesome Threadless has a Facebook shop.

Ticketfly 

Ticketfly found that Facebook refers roughly 9% of their customers and the company has seen huge jumps in profit since their activity began. 

Tiger Direct

The computer and electronics superstore also has an f-commerce offering.

Trump Hotels

Check availability and reserve or book online with the Trump Hotel Collection.

Urban Outfitters

The US fashion company appears to be finding its f-commerce feet.

Vann's

The audio and video store also ensure that stock is available through Facebook.

Vans

The sports brand ensures that fans can purchase shoes through its f-commerce shop.

Victoria's Secret

The lingerie company offers gift cards through its Facebook brand page.

Virgin Trains

Book tickets in advance through Virgin's Facebook store.

Volkswagen

Volkswagen ran a smart PR campaign, where the more "likes" received, saw the price of a car get lower.

W Hotels

The luxury hotel brand recently ran a group-buy campaign exclusively on Facebook. 

Walmart

Hot on the heels of W Hotels, Walmart has also run group-purchasing campaigns over the past few months through it's CrowdSaver app.

Warehouse Skateboards

Skateboard f-commerce store.

Warner Brothers

Warner has experimented a lot with Facebook, but notably is their setup which allows you to purchase and download the Dark Knight directly through the platform. 

Wet Seal

The teen clothing store reported that 20% of their e-commerce sales come from Facebook-referred traffic. 

Zavvi

Zavvi might now be off the high street, but it's still very much online.

Jake Hird

Published 19 May, 2011 by Jake Hird

Jake Hird is Econsultancy Australia's Director of Research and Education. Follow him on Twitter and Google+, connect with him on LinkedIn or see what he's keeping an eye on via diigo

126 more posts from this author

Comments (16)

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Jon Stokes

Great list, Jake, thanks. It's good to see so many varied approaches other than the usual examples. I wish I had known about the Mazda offer at the time! I wonder how many people received that discount? As you mentioned brands are keeping their cards close to their chests at the moment and it certainly will be interesting to see how f-commerce develops.

over 5 years ago

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Paul Cockburn

Fantastic article and a great list.

thanks for that, I'll have to have a look through these some day, consider it bookmarked

Cheers
Paul

over 5 years ago

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3GP

I am somewhat at a loss what to do with this very nice list. That that there are quite a few examples for successfull f-business in clear. Wouldn't it be more interesting to get to know why other failed?

over 5 years ago

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Beth Granter

Great diagram! I was looking for examples of charities using Facebook commerce for donations. Although you list Oxfam, their form on their custom tab appears to not use Facebook commerce - it just appears to be a form which prepopulates the standard donation form on their own website. Are there any examples of charities fundraising purely through Facebook?

over 5 years ago

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cj

Jake, Excellent list of the heavy hitters. However, there are many small businesses that have exponentially increased their revenues by developing a f-commerce strategy. Would love to see a list of 101 small business successes.

over 5 years ago

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Andy Roberts

This is a fantastic post, I did not know all of this was possible but can now see how some of the options would benefit my clients. I have questioned the value of facebook pages in terms of conversion to actual business but can clearly see this is possible.

Regards,
Andy

over 5 years ago

Christian Louca

Christian Louca, Founder - New Mobile Start-Up at Stealth Mode

It would be interesting to know how many of these organisations have a mobile presence. Considering Facebook is so widely adopted by mobile users you would think they all should.

over 5 years ago

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snipe

Are all of these companies specifically using Facebook Credits? Or are they just gateway stores that lead to a normal credit card page? FB Credots is poised to be the only way to buy on Facebook these days, and FB takes a 30% cut of the purchase, so it's hard to convince clients that this is a viable avenue.

over 5 years ago

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Adrian

Facebook recently set up a business unit called FBI (Facebook intelligence), which will bring to the surface the latest trends in social commerce, among other things, and present it to their direct salesforce; therefore, get ready to see this explode in the next 3 months - especially amongst the corporates.

over 5 years ago

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portz

Thx for the list, interestingly alot of f-commerce in the UK and US, surprised no Australian companies made the list.

over 5 years ago

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Name Tag

Great article! Crazy to see how personable you can make your luggage. You can even add a custom name badge to your luggage to help pick it out during baggage claim.

over 5 years ago

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Linda Scott (Scottie)

thank you so much for this information, I am now following you on twitter, looking forward to finding more info on f-commerce

over 5 years ago

Elizabeth Stanmore

Elizabeth Stanmore, Senior Digital Marketing Executive at LV=

Great article. No Financial Services providers on the list - any company out there you think is worth mentioning?

over 5 years ago

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David K

Great article. How about detailing the vendors who offer f-commerce solutions, their feature sets and costs...? That'd be dynamite for folks trying to make the right pick among the growing number of platform providers!!

Thanks!

about 5 years ago

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Dave Meyer

Elisabeth, David,

I recommend StoreYa as a Facebook store provider.

A leading F-Commerce platform, providing you a store tab, with all the social features, 100% brand customization, and works seamlessly with Magento, Shopify, Zen Cart, and more..don't need to upload your inventory one by one, StoreYa has a "one click inventory import".
It's Free and easy to set-up!

www.StoreYa.com

almost 5 years ago

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Gina Schreck

This is incredible and exciting to see so many companies "getting it". Go where the customers are hanging out. Engage with them on their terms not our old ways. Thanks for this wonderful list..now I'm going shopping!

over 4 years ago

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