The majority of smartphone users are open to receiving marketing messages on their smartphones, but just 15% are open to offers from third party advertisers, according to stats. 

According to Upstream's stats, Despite the variety of mobile marketing techniques available, it seems that SMS is still effective, with 75% of respondents preferring to receive offeres through this channel, compared with mobile internet (15%) and in-app ads (10%). 

(Click on  infographic for a larger version)

Mobile marketing infographic

Graham Charlton

Published 8 June, 2011 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Dan

I was just wondering what the results would be now that SMS is poised to die with the iMessage and the continued popularity of BBM.

BBM recently released enterprise solutions where you can do BBM advertising.

Would BBM users be receptive to that?

over 6 years ago

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