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The majority of smartphone users are open to receiving marketing messages on their smartphones, but just 15% are open to offers from third party advertisers, according to stats.
According to Upstream's stats, Despite the variety of mobile marketing techniques available, it seems that SMS is still effective, with 75% of respondents preferring to receive offeres through this channel, compared with mobile internet (15%) and in-app ads (10%).
(Click on infographic for a larger version)