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Econsultancy's qualifications team is chuffed to bits to hear the news that this year's MSc in Digital Marketing Communications graduates not only achieved their qualifications, but aced them.

Out of the five candidates, three were awarded merits, whilst Daniel Tomlinson (Trutex) and Lucy von Weber (South West Wales Tourism Partnership) achieved the MSc's first distinctions. The university described all this year's dissertations as outstanding and we're inclined to agree!

It's a fitting end to a successful year for the MSc - we grew our intake by 30% in 2010 and this year looks set to sell out well before the 18th July application deadline.

But far more impressive than our sales figures is the increase in marks across all this year's assignments, and the positive feedback from current employers and recent recruiters alike about the impact the course is having in the workplace.

Of course, we work hard to make sure our course continues to fit industry needs, but in a collaborative and experiential programme such as this, we are (as I've commented before) still only as good as the people we teach.

Our delegates continue to demonstrate a passion and enthusiasm for their subject that is infectious, inspiring those moving through the earlier stages and attracting plenty of new interest in the course. It makes everyone at Econsultancy extremely proud to see success achieved at such a high level of education (and having so many advocates makes my job significantly easier!).

Not that there isn't still much to learn when it comes to delivering digital education. 2011's MSc graduates are part of an elite group; fewer than ten people globally hold an MSc in Digital Marketing Communications.

And while postgraduate digital marketing courses are popping up, school leavers and undergraduates are still woefully unaware of the opportunities available in the digital industry. We've been thrilled this year to be approached by a number of organisations looking to get actively involved with our proposed full time course, offering project support, mentoring and internships.

Unfortunately, despite the lure of work placements and an industry crying out for new talent, 2011's undergraduate population have been harder to catch. It's an uphill struggle to educate careers advisers and academic traditionalists about the enormous potential of digital skills development, which leaves it to the professionals to blow the digital trumpet. A set of results like those achieved this year might just serve as a shot across the parapet of academia and inspire Generation Z to get to grips with digital skills.

So, congratulations to the class of 2011 and roll on next year. With over 30 delegates planning to graduate in 2012, we should probably start saving for the champagne around now....

Comments (1)

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Mustafa Ahmed

Great accomplishment by everyone, now go and change the world with your new skills :)

over 5 years ago

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