US advertisers aim to up their online ad spend by 18% this year, and the bulk will go toward search engine advertising, according to a new report.

Data from Outsell shows online will outstrip a general 5.8% growth in ad spending across all media in 2007 - what it called a "major milestone" for the web.

Meanwhile, half the advertisers surveyed said they will cut back on pay-per-click advertising over fraud concerns, as cost-per-action ads, emerging as a more reliable metric in many eyes, see 8% growth and sponsorship deals inflate by 12%.

Outsell polled 1,010 advertisers who control $6.5bn in advertising spending. Print remained the most popular medium for the companies' ad dollars, commanding 40% of spend.


Published 1 February, 2007 by Robert Andrews

243 more posts from this author

You might be interested in

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.