Launched this week, Adzuna is a social search engine which aggregates job ads from a range of sources, as well as linking with users' Facebook and LinkedIn accounts. 

I've been asking co-founder Andrew Hunter about the company, its funding and the challenges involved with building it. 

In one sentence, what is Adzuna? is a social search engine for classified ads enabling people to find the right job locally.  

What problems does Adzuna solve?

Job ads are too fragmented and too complicated to navigate. There are currently over 80,000 accountancy vacancies in the UK spread across hundreds of job boards, resulting in a bewildering number of options and destination for job hunters to visit.

We want to make that experience better, firstly by bringing together all of the ads in one place and then by layering on innovations in social, data and mobile.

When and why did you launch it?

I hatched the Adzuna plan with my business partner Doug in late 2010 (i think we were in a pub). The site has been in alpha for the last two months and our public beta went live yesterday.

We launched the site because no-one currently operating in this space is doing it well enough. We want to bring local classifieds search into the 21st century.  

Who is your target audience?

All active jobseekers or those with an interest in comprehensive jobs data.

What are your immediate goals?

Get the word out about Adzuna, continue to improve the product and add more sources of jobs to the search engine.

What were the biggest challenges involved in building Adzuna?

Analysing and understanding all of the data we aggregate and then turning that into something useful for job seekers has been the biggest challenge.

Our search engine pulls in over 300,000 UK jobs every day. Cleaning the data for one ad, mapping it to a location and matching it to a users social graph is not trivial.

We have to do this hundreds of thousands of times per day!  

How is Adzuna funded? 

We have raised a £300K investment from Passion Capital and prominent angels (with backgrounds at eBay, Skype, BT and Virgin) in addition to funds originally invested by myself and Doug. 

How will the company make money?

At this stage we are purely focussed on building an excellent job search experience that people want to use.  

Money will come later and in ways that don’t damage that experience - although we know from our previous businesses that consumer traffic in this sector is valuable to advertisers. 

Who is in the team and what does it look like?

Currently around 10, comprising founders, technical development & marketing. Some are in London, some telecommute from around Europe. They are all incredibly passionate, and rock stars at what they do.

Have you any plans for a mobile version? 

Absolutely. Mobile is incredibly important to us, so watch this space!

Where would you like to be in one, three and five year’s time?

We don't really think about the business in terms of one, three and five year milestones.

Our objective is to become the biggest and most useful classifieds search engine globally and we want that to happen as soon as possible.

Adzuna has also produced this handy inforgraphic showing the development of classifieds online, as well as Adzuna's founders:

Graham Charlton

Published 15 July, 2011 by Graham Charlton

Graham Charlton is editor in chief at SaleCycle, and former editor at Econsultancy. Follow him on Twitter or connect via Linkedin.

2566 more posts from this author

You might be interested in

Comments (4)


Matt Isaacs, Senior Ecommerce Manager at Perricone MD

I think its a great concept.

I tried a search though and the first five jobs listed were all the same post, just advertised on different job boards.

This looks like it will no doubt be a common problem - did it not come up in testing?

about 7 years ago


Matt Isaacs, Senior Ecommerce Manager at Perricone MD

Also, the first job I clicked on had already been removed from Monster!

about 7 years ago


Doug from Adzuna

Thanks for the feedback Jonny. This is a beta product and early days - we're aware it's not perfect yet.

Deduplication of ads across different sources (esp when there are subtle variations), and removing expired ads promptly from listings (when you are talking about hundreds of thousands of ads) are both tricky problems that affect other search engines. Neverthless, we've got some smart strategies up our sleeves, and we're aware & working on.

about 7 years ago



Interesting concept, I like it. Don't you think that most likely the big job sites are going to block your access to their sites?

about 7 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.