A video podcast hosted by a balaclava-wearing geek has become "the best-paid online video show in the business" after scoring a $300,000 advertising deal.

Ask A Ninja, a regular online piece-to-camera comedy sketch which debuted in November 2005 and is currently pulling in 154,000 unique visitors a month, signed to have its ads handled by Federated Media.

NewTeeVee says the John Battelle-owned blog advertising network is stumping up at least $300,000 this year, with most of the cash "floated up" straight to Kent Nichols, Douglas Sarine and David Peck, the comedy-and-production trio behind the series.

Off-beat vidcast Rocketboom, which last year claimed a high of 300,000 daily downloads, recently said it made $210,000 in advertising for 2006, putting Ask A Ninja firmly at the head of an increasingly lucrative online video pack.

Carefully picking its destination sites, Federated Media handles advertising for some of the web's most popular tech blogs, including BoingBoing and Digg.


Published 1 February, 2007 by Robert Andrews

243 more posts from this author

You might be interested in

Comments (2)



Jeff Holzinger, the manager of Tempeltoncapital.com, said the outlook for energy companies was brighter than it was for many other commodity producers, because energy prices were more likely to remain elevated in a slowing economy. He predicted that over the next five years, annual global economic growth would be around 3 percent, on average, down from around 5 percent in recent years. “That’s a pretty negative outlook,” he said, because it is based on his assumption that growth will be flat to negative in developed countries and slower than its recent pace in developing ones.

over 9 years ago



Excellent content - as you always provide and inspires me to come again and again. You are on my RSS reader now so I can read more from you down the road.
By the way, there is one more valuable resource I’d like to share with others readers. It’s called Secrets of Successful Traders that teaches you…
How to turn $1000 into $ 1MILLION in 5 years or less using nothing but...
• a brokerage account (so that you can trade),
• $1000 in a pocket
• And one 'jealously guarded' strategy that won't even require you to spend 20 minutes a day.
For more info & special discount, visit: http://www.2stocktrading.com/discount.html

over 9 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.