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Social commerce is a term that’s been around for a while now, and it isn’t going to go away anytime soon. But there still seems to be some confusion within the industry about what it is and what it means.

I’ve dug out a handful of presentations that cover the main facets within this specific, rapidly-evolving area of e-commerce.

To clarify, social commerce isn’t just about directly selling online through social media. It’s about using social channels to enable or encourage consumers to purchase products or services, either online or offline. 

Equally, it’s not restricted to the obvious social suspects, such as Facebook or Twitter: social commerce can extend across ratings and reviews, through to group-buying websites. 

This is something we’ve covered a lot, but I’ve often found that it’s difficult to pin down specific elements and trends.

What the F**k is social commerce?

The rise of social commerce

Social media to social retailing

The 6 dimensions of social commerce

"Does my butt look big in this?" Emerging trends in social commerce

The history of f-commerce: How facebook is changing online retail

Social psychology of social shopping: How social commerce works

Social commerce - what are we waiting for?

Finally, as a bonus, this great, in-depth presentation explores the potential future od e-commerce and retail as a whole. 

Future of retail report

Jake Hird

Published 22 July, 2011 by Jake Hird

Jake Hird is Econsultancy Australia's Director of Research and Education. Follow him on Twitter and Google+, connect with him on LinkedIn or see what he's keeping an eye on via diigo

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Comments (3)


Adam Black

well done bud keep it up


about 5 years ago



very nice

about 5 years ago



Great resource, thanks for the compilation! I think the key point here is to not just sell, but to engage. There are some great examples above, but I believe there is still an untapped market for more businesses to take up this strategy.

almost 5 years ago

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