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Social commerce is a term that’s been around for a while now, and it isn’t going to go away anytime soon. But there still seems to be some confusion within the industry about what it is and what it means.
I’ve dug out a handful of presentations that cover the main facets within this specific, rapidly-evolving area of e-commerce.
To clarify, social commerce isn’t just about directly selling online through social media. It’s about using social channels to enable or encourage consumers to purchase products or services, either online or offline.
Equally, it’s not restricted to the obvious social suspects, such as Facebook or Twitter: social commerce can extend across ratings and reviews, through to group-buying websites.
This is something we’ve covered a lot, but I’ve often found that it’s difficult to pin down specific elements and trends.
Finally, as a bonus, this great, in-depth presentation explores the potential future od e-commerce and retail as a whole.