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The use of mobile for emails continues to grow with stats suggesting that it accounts for up to 30% of email openings. 

This infographic from e-Dialog has some useful stats on who is using mobile email, and the kinds of emails people want to receive... 

Click image for a larger version:

Graham Charlton

Published 20 July, 2011 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (4)

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jason @ Internet Marketing

30%? Is that all? That figure is sure to rise in the future with the metreoric rise of smart phones!

over 5 years ago

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Judd Marcello

Thanks for posting our infographic! If anyone is interested in reading the full report, 'Strong Signals: Mobile Email Marketing is connecting with consumers', please follow this link:http://goo.gl/MT0VP

over 5 years ago

Artur Szalak

Artur Szalak, Online Product Manager at Populis Ltd.

Not much of data there. I'd rather they concentrated on data itself than graphics :)

over 5 years ago

James Gurd

James Gurd, Owner at Digital JugglerSmall Business Multi-user

Hi Graham,

Thanks for the infographic. For me the usability v utilisation is important; 50% check at least once per day but only 20% find it as easy to use as on a computer.

This is why I rarely use mobile for email consumption - I find it rather annoying, especially when brands send out the same volume of info as for non-mobile. Despite working in the industry and knowing that mobile targeting in email is important, I just don't like reading emails myself on mobile phones (tablets are another matter).

There is getting your email to render effectively for mobile and then there is crafting an email that delivers excellent usability and engagement.

Has anybody got current stats on open rates/click through/page visits/time on site/conversion for mobile v desktop/laptop? Any examples of brands delivering email content optimised for mobile devices?

Thanks
james

over 5 years ago

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