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10 amazing e-commerce infographics
I've rounded up ten recent infographics on e-commerce and related issues, including delivery, social commerce, and how the use of colour affects purchase habits.
Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...
Online shopping around the world (via Pod1)
What are people really buying online? (via Buysight)
How big is e-commerce? (invesp via GetElastic)
Online shopping in the UK (via giveasyoulive)
How does colour affect purchases? (via KissMetrics blog)
Small businesses and e-commerce (via Formstack)
The state of social commerce (via Socialcommerce)
Shipping and e-commerce (via xemiom)
US e-commerce trends (via bitwizards)
Seven reasons people fear e-commerce (via refresh)
Published 25 July, 2011 by Graham Charlton
Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+.
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Comments (23)
Ching-Har Wong, Marketing Development Director at ASOS
Brilliant. Thanks so much. I am looking into a new project in the ecommerce space and these will be invaluable in helping to shape my plans.
almost 6 years ago
Alex Bilis
Awesome! Very interesting information. Thnaks for this one!
Cheers,
Alex
almost 6 years ago
Marvan Shamma
Thanks!
almost 6 years ago
Adrian Homer, Online Delivery Manager at SantanderEnterprise
You really can't beat a good infographic - these are great. Thanks.
almost 6 years ago
Alan Williamson, Director eCommerce at Goldmedal Travel part of the DNata and Emirates Group
Great insight.
almost 6 years ago
Jess Woodward, Marketing Officer at Hampstead Theatre
Just a fantastic piece. Thank you!
almost 6 years ago
l shaw
great snippets of very valuable and useful information - thanks.
almost 6 years ago
Joakim Nilsson, Head of social media at Betclic Everest Group
Nice examples, we'll use these as inspirations!
almost 6 years ago
Angelina Foster
Love the infographics, very informative but easy to understand as well. I'm not surprised about how social media influences people's online purchases, as I'm more likely to buy a holiday after reading reviews, or more likely to want a product after a blogger has recommended it.
Reading this blog made me wonder if anyone has come across any interesting e-commerce YouTube videos?
almost 6 years ago
Henry Sampson
This is awesome.
Are there similar insights about e-commerce in Africa only?
almost 6 years ago
David Bell, Ecommerce & Commercial Manager at Advent Data Group
97% of the UK and German population have shopped online?
Really?
And 95% of China's population have shopped online too?
Hmm...
almost 6 years ago
Tim Akinnusi, Non-executive director at Glasshouse Consulting
Great way to sum up the impact of e-commerce on the retail industry.
almost 6 years ago
Tom Summerfield, MD at Togs + Clogs
Some fantastic stuff there
almost 6 years ago
Chris Norris, Director at People Achieving Ltd
I think the data once you can work it out is really interesting. I think the graphics are poor because most of them make you struggle to work out the main take aways.
almost 6 years ago
Dimitris Serifis, Co-founder & Business Development Director at Nelios.com
According to the first graph, Travel Industry is still leader in terms of turnover over the internet
almost 6 years ago
Georgia Rakusen, Account Manager at Screenreach Interactive
Some of these are great, but a few have quite obvious errors. Anyone using these to back up their business case should approach with caution. Otherwise, a good selection.
almost 6 years ago
Charles
Biggest take-out from this was the change in conversion from lower page load speeds.
almost 6 years ago
Depesh Mandalia, Head of Digital Marketing at toucanBox
Nice one Graham, as an affiliate marketer this shouts out so many opportunities...
almost 6 years ago
Lee
This is a great resource. This would be an awesome tool if it was converted to a B2B measurement guide. Thanks for posting.
almost 6 years ago
Peter 'Art' Lewry
I second David Bell and his observation about some of the stats in the Xemion graphic. 97% of UK population has shopped online? 95% of China population has shopped online? Really?
The first graphic also needs qualification in the headline. "Percentage of people who have shopped online by area" is just wrong. Should be "Percentage of people by area, who are online and have shopped online."
Maybe I'm being picky but these little nuggets will always be plucked out of graphics like these and will self-replicate.
almost 6 years ago
Richard Sparks
These are wicked. Think my favourite is "savvy shoppers do it online" Just shared on my Facebook!
almost 6 years ago
Albert Barry, Marketing Manager at Albeert China
Another Ecommerce infographic for people looking to open an online shop:
How to open your online store in minutes with Shopify.
http://alternative-to-ebay.weebly.com/infographic.html
over 2 years ago
asif akbar, Digital Marketing Consultant at trentweet.in
Great collection Graham,
Most of these talk about numbers. I once created an infographic for one of my project, which talked about the capabilities of various companies to drive ecommerce sector. It specially talks about aggressive verticle integration by companies.
You can take a look at it here
bit.ly/ecom-infographic
about 2 years ago