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Dominos has invested in the mobile channel in the UK over the past couple of years, and this has paid off, with £10m of sales generated by the iPhone app alone in eight months. 

Now the pizza firm is following the launch of mobile sites and apps for Android and iPhone with an iPad version. 

After entering your postcode (the option to detect location would be a useful addition here), the app serves up the menu for the nearest Dominos outlet.

Like the iPhone version, the iPad app (developed by Somo) is well designed and intuitive to use, and the larger screen allows it to use high resolution images of its pizzas. 

A carousel feature allows users to swipe and browse through the menu, and actually makes it easier to use than the desktop version: 

Once you've selected a pizza, you can choose your crust, size, and any customisations: 

The checkout is well designed, and Dominos provides a range of payment options: 

This is a very well designed app, and now Dominos has just about all bases covered when it comes to ordering pizza, allowing its customers to choose their preferred platform. 

What is also significant is that its main pizza delivery rival in the UK, Pizza Hut has not done anything with mobile at all (in the UK at least), which gives Dominos a big advantage. 

Graham Charlton

Published 2 September, 2011 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (3)


Alec east

"Dominos has just about all bases covered..." Ouch!

Dominoes have had a mobile-optimised web-app & online ordering for ages

I'd really to see how much was ordered through the mobile site, the traditional site and compare it against the iPhone app

about 5 years ago

Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

That was an unintentional pun ;)

I'd love to see some stats comparing the various platforms, but £10m in eight months is impressive, whichever way you look at it.

about 5 years ago


John Roberts, Marketing Director at Oil and Gas Job Search

They should try updating their postcode service more often. I can't order online to my home and have to ring the shop, which inevitably ends in disaster..

about 5 years ago

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