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Congratulations to Vinny Lingham and the team at incuBeta, the Cape Town-based internet marketing group, which has secured a £1.75m investment from HBD Venture Capital.

Vinny founded the company four years ago and is a highly successful affiliate and search marketer - in an interview with E-consultancy he estimates that he accounts for about 5% of the UK market, generating tens of millions of pounds of sales for merchant partners.

With this funding in place, the next stop for incuBeta is Silicon Valley. The firm has outgrown its initial focus on affiliate marketing and has clients in the US, hence the anticipated opening of an office in California.

One of the key areas incuBeta works in is paid search, placing some 50m adverts every month via Google and Yahoo (both based on the West Coast of the US, so another reason to open an office over there).

After that, Europe beckons… perhaps we’ll be seeing incuBeta sometime soon here in sunny London?

Judging by CEO Giles Douglas’ comments it could happen for reasons other than supporting clients: “We ultimately plan to list on either the Johannesburg or London stock exchange within the next 24 months and this funding will assist in this growth strategy.”

“In the next few years we expect to see search engine marketing moving from personal computers onto mobile phones, television and even in-car navigation systems. We aim to be at the forefront of these technological changes - and the investment by HBD will help us achieve this,” adds Douglas.

Go Team Vinny!

Chris Lake

Published 6 February, 2007 by Chris Lake

Chris Lake is CEO at EmpiricalProof, and former Director of Content at Econsultancy. Follow him on Twitter, Google+ or connect via Linkedin.

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