Vodafone has cut a deal with News Corporation's MySpace to allow users of its mobile network to access the social network via their mobiles.

The service will launch first in the UK, followed by other major European markets, believed to be France, Italy and Germany.

Vodafone will sell selected handsets with the MySpace Mobile application pre-loaded onto them. In addition, the application will be available through the Vodafone Live! portal.

This is the first deal that MySpace has made with a European mobile operator, and the two companies have also entered into a co-marketing deal, which will see MySpace promoted within Vodafone's advertising.

MySpace Mobile on Vodafone will provide the most used MySpace features, allowing users to edit their own MySpace profiles, find and add friends, post photos and blogs and send and receive MySpace messages while on the move.

Further Reading:
Mobile networks 'mull new-build search engine' 

blog@e-consultancy.com

Graham Charlton

Published 7 February, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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