{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

British user-generated content network moblogUK will provide the backend to a promotional website for the forthcoming Warner Pictures movie, The Science of Sleep.

The Michel Gondry film will ask people to people to capture their dreams in video, audio or still image, and post them to a moblog (mobile phone photo weblog) used to support the release. DreamBlog.co.uk is linked to from the movie's official website.

"With a company such as Warner Pictures adopting this technology to reach a consumer audience, it demonstrates how mobile blogging is emerging from it's niche use into a solid consumer ready offering," moblogUK founder Alfie Dennen told E-consultancy.

He added: "This is a bit of a milestone for us at moblogUK HQ as it is our first (and I’m sure not last) promotional moblog for a cinematic release."

Launched in 2003, moblogUK came to notoriety when London commuters used the site to post pictures from the July 7, 2005 terrorist attack scenes.

Dennen said the site now numbers over 15,000 registered users and over 2m monthly page views. It has previously been used by Greenpeace and ActionAID.


Published 7 February, 2007 by Robert Andrews

243 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.