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A new infograohic shows the growth of mobile marketing, with US spending increasing by 75% since 2009, while it is predicted to reach $2.3bn by 2013. 

The infographic, from Microsoft Tag, also shows that the average mobile app session lasts 4.3 minutes, compared with one minute online. 

Econsultancy's Marketing Budgets report showed similar trends towards mobile marketing, with 62% of respondents planning to increase their mobile budgets in 2011. 

What best describes your company's budget plans for the following digital marketing channels in 2011?

Mobile search is another growth area, with the proportion of companies using mobile search as part of their marketing strategy growing from 8% in 2010 to 16% this year, while a further 45% are planning to invest in mobile search.

Budgets are still small, which suggests plenty of room for growth. Only 2% of client-side paid search budget is spent on mobile search, while supply-side respondents say the average for their clients is 5%.

Graham Charlton

Published 28 September, 2011 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (2)

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Killian @ Open Plus

Wow, poor newspapers. Retailers are still, on the whole, considerably behind consumer aspirations when it comes to m-commerce. It can only increase. But will mobile eventually eat away at traditional 'internet'. In a post PC world, will the category 'mobile' stop being meaningful anyway?

Thanks for the infographic!

almost 5 years ago

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Kirsty Burkill

Great infographic!

Yes I think this shows an expected increase but at a higher rate. With 90% of UK mobile users predicted to have a smartphone by 2015, we have to assume that use of that marketing channel will become even more prominent across all industries. I think with more emails being opened on mobile, it is also important for email marketing to optimise their design for mobile, which sadly is falling behind.

However the benefit of this is, if your emails do render well on mobile, then this can make a company stand out from the crowd and the reader to pay more attention.

Thanks again for the infographic, useful info!

almost 5 years ago

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