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ASOS, Very, and Play.com are the three best-loved digital brands, according to study by Tamar. 

The 'Brand Love 25' ranks each brand based on a mixture of metrics, including numbers of Facebook fans and Twitter followers and revenues. 

Here's the top ten, and some of the ranking factors: 

The inclusion of ASOS is no surprise, as this is one brand which has worked hard in building up a social media presence. Even if you include multichannel retailers, ASOS still ranks highly for social media fans and followers, as this recent study demonstrates. 

It's also interesting to see Very so high on the list. It was formerly the Littlewoods Direct website, before a rebrand and redesign in 2009

The study does exclude retailers with print catalogues, but according to Tamar's CEO Tanya Goodin: 

We would argue that Very has had to build up a distinct and new online user base by not using the Littlewoods brand online, and therefore has largely had to do the work of creating a new digital brand and should take the credit for that.

Tamar has also produced a nice infographic to accompany the study (click image for a very large version): 

Graham Charlton

Published 28 September, 2011 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (4)

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Angelina Foster

Thanks for the info, I'm one of ASOS' fans - am always checking the site to see what's new in! I love their customer service and the fact they offer free delivery and returns.

about 5 years ago

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Steven Mikellides

I don't do much internet shopping myself, but I have to say, when I have in the past looked to buy from the internet, ASOS is always one of the first places I go to. It's so simple to use, and neatly presented, great site!

about 5 years ago

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Tom Huxtable, CRO at EngageSciences

Graham - It is important to qualify that the ranking on this study was not about the number of likes so much as the interaction. Play.com's results are very interesting. They have achieved a level of interaction that beats both ASOS and very.co.uk in just a few months. If you are interested there is a case study here at http://bit.ly/pysDKZ

about 5 years ago

Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

Hi Richard. Good point, I'll take a look at the case study.

about 5 years ago

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