Word clouds are an oft-used tool to visualise what people are talking about online, but we've decided to create a few of our own to shed some light on the various job roles taken up by our members.

Created using Wordle, this aggregates the job titles of our members from the past three years, equating to over 42,000 marketing professionals from around the world.

Here's the outcome:

Econsultancy CEO Ashley Friedlein said, "The first thing you notice is marketing, manager and director - which is an accurate reflection of our content and those attending our events or training."

What's surprising however is that online and digital aren't bigger, since you'd expect them to perhaps take the place of marketing in terms of size. 

However, different companies refer job titles in so many different ways - some call it interactive, some call it digital, while others call it 'e-something'.

"We've created this based on the last three years of membership, and in the US director level isn't as senior as a VP. So if we did it just from the past year I would expect to see more US job titles pop out.

For argument's sake, we did go ahead and looked specifically at the US, which you can see in the word cloud below, with the likes of 'VP' and 'President' becoming far more prominent.

David Moth

Published 16 November, 2011 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

1719 more posts from this author

You might be interested in

Comments (8)

Save or Cancel

Rob Easson

Also surprising E Commerce doesn't figure very highly. Obviously still a minority role

almost 7 years ago

Ashley Friedlein

Ashley Friedlein, Founder, Econsultancy & President, Centaur Marketing at EconsultancyStaff

Bear in mind that around 70% of our members aren't 'client-side/in-house/brands'. They come from agencies, tech companies, or are students, journalists etc. There are very few job titles that come to mind in agencies which include 'e-commerce'. And I suspect the variations (ecommerce, e-commerce) would be treated as separate words making it proportionately smaller too.

almost 7 years ago

Tim Dunn

Tim Dunn, Director of Strategy at Isobar Mobile and Mobile Futures

Still no mobile Ashley!!

almost 7 years ago

Robert Easson

Robert Easson, PRODUCT MANAGER at Phaidon Press Ltd

Thanks Ashley. Good point. Slightly surprised more client side digital folk not in your lists.

I also wondered if previous research you have done about where E-commerce sits within an organisation has a bearing, e.g. withn IT as opposed to within Marketing depts.

Great diagram tho and great way to illustate market penetration.

almost 7 years ago


Sarah Alder

Very surprised to see web analyst not appearing more prominently.

almost 7 years ago

Steve Morgan

Steve Morgan, Freelance SEO Consultant at Morgan Online Marketing

Surprised "SEO" isn't higher, either.

Also, any chance we can see full-sized versions of the images please? Would be interesting to see some of the more minor keywords but they're impossible to see as it is. Thanks :-)

almost 7 years ago

Ashley Friedlein

Ashley Friedlein, Founder, Econsultancy & President, Centaur Marketing at EconsultancyStaff

No mobile yet...! There are still very few people client-side, or even within agencies, with Mobile in their job titles as a % of total job titles. Also I'm seeing 'mobile' becoming the responsibility of people with broader job titles anyway (particularly within digital / marketing).

You shouldn't be surprised about the lack of web analyst - there is a real lack of them! Lots of other research we've done (some about to be published) points to the desperate need for more web analysts but there are still relatively few out there. Good news if you are one though.

SEO, whilst popular, is still only one discipline among many and not that many clients yet have dedicated SEO people. On the graphic - unfortunately it was a screenshot from Wordle so that's as good a quality/size/resolution as we have.

almost 7 years ago

Ashley Friedlein

Ashley Friedlein, Founder, Econsultancy & President, Centaur Marketing at EconsultancyStaff

Another interesting tit-bit of information in analysing our members over the last three years:

Of the 257 countries in the world we have members in 228 of those countries. The following are the only countries in the world where we don't yet have any members:

1. Akrotiri
2. Ashmore and Cartier Islands
3. Bassas da India
4. Benin
5. Bolivia
6. British Indian Ocean Territory
7. Burundi
8. Clipperton Island
9. Coral Sea Islands
10. Dhekelia
11. Eritrea
12. Europa Island
13. French Southern and Antarctic Lands
14. Glorioso Islands
15. Heard Island and McDonald Islands
16. Iraq
17. Jan Mayen
18. Juan de Nova Island
19. Liechtenstein
20. Mauritania
21. Nepal
22. Nicaragua
23. Paracel Islands
24. Pitcairn Islands
25. Saint Vincent and the Grenadines
26. Solomon Islands
27. Spratly Islands
28. Tokelau
29. Tromelin Island

almost 7 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.