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Asda has today launched a transactional iPhone app that allows users to purchase groceries from the supermarket, and run price comparisons against its competitors.

This comes more than a year since the launch of Tesco’s m-commerce iPhone app, reviewed on Econsultancy in September 2010.

The app also integrates Asda's existing 'Price Guarantee' app, which allows users to check the cost of their shopping basket against the likes of Tesco and Morrisons.

Asda press officer Jo Newbould said that the company focused on what it can give customers that’s different to existing supermarket apps. 

We wanted to get it right, and believe that the integration of our Price Guarantee app is something people will find truly useful.”

According to Asda, 60% of customers who access the Asda.com mobile site, which went live in August, do so using an iPhone. It has therefore focused on its key demographic, and the Android app is not scheduled for release until early 2012.

The old Price Guarantee app achieved more than 300,000 downloads and Asda says it expects to see a high demand for its new offering.

Of the other big grocery retailers only Tesco offers a transactional mobile app, so while Asda isn't exactly pioneering new territory, it is obviously making efforts to keep up with its neighbours.

David Moth

Published 17 November, 2011 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1682 more posts from this author

Comments (2)

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Katie Leaver

Good move by Asda. In such a competitive market, it’s important for the supermarkets to keep up with each other. It won’t be long before the likes of Sainsbury’s and Morrison’s develop apps of their own too.
Katie Leaver, LondonlovesJobs

almost 5 years ago

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Tobin Harris

It's really great to see Asda continuing to invest in mobile, especially with a transactional app which is what their market wanted to see.

almost 5 years ago

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