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Social platform Google+ has scored its third highest week of visits launching in June, according to statistics from Experian Hitwise.

6.8m people in the US visited in the week ending November 12, a 5% increase compared to the week before and a 25% increase compared to a month ago.

The number of returning visitors has also risen in the US this month, jumping 18% for the first two weeks in November. For the week ending November 12, 74% of Google+ traffic was from returning visitors.

Average time on site rose 15% in October compared with the month before.

In contrast, research from ICM Research released this morning said only 61% of 32,000 UK adults had heard of Google+, with 17% of respondents claiming to use it but in reality only a third doing so - and the remainder mistaking it for something else.

Explanations included; 'a customisable homepage', 'ordinary Google' and 'an email system', while some had no idea what it was.

ICM said that between 4% and 5% of the online adult population in Britain were among the 40m global users Google says has registered.

The launch of Google Music this week, which features strong integrated with Google+ to allow people to share tracks, will contribute to making the platform more appealling and encouraging repeat visits. In the US, this is already starting to take hold slowly.

In the UK however, as brands are relatively slow to embrace this new network (bar early adopters), it will take longer for consumer awareness to pick up.

Vikki Chowney

Published 18 November, 2011 by Vikki Chowney

Vikki is head of community at TMW. You can follow her on Twitter or Google+

249 more posts from this author

Comments (6)

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Bekky

Hightest.
Reletively.
Spellchekc.

Until G+ release stats of active users I will be very skeptical about any reports of success in the US or any other region.

The fact that they're not shouting it from the rooftops is a red flag, and although it's only heresay I've spoken to dozens of friends and colleagues about G+, both in the UK and US, and the vast majority of them have set up accounts and neglected them - many deleting them after finding the product to be 'just another thing that needs updating.'

over 4 years ago

Vikki Chowney

Vikki Chowney, Head of Social at TMW

Thanks for the spellcheck quip Bekky - nobody's perfect.

I agree on your point about active users, but that doesn't affect return visits - which is a positive sign on its own.

over 4 years ago

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Mark Thompson, MD at Printdesigns Limited

The page layout for plus is cluttered. For a search engine I think people want just simplicity (ie a bar to type in).

over 4 years ago

Guy Redmond

Guy Redmond, Digital Marketing Engineer at Nestle

I have noticed the main users are technical and marketing folk.

As a non user of Facebook (is there a badge I can get for this?) I find Google+ ideal for keeping up-to-date, not only with friends, but with my interests too, without the trust issues associated with other platforms...

I do believe Google still have a long way to go to wow its users, but with the right approach (crowd sourcing?) I can see the adoption rate increase and Google+ compliment Google’s product offering.

I don’t see this as a Facebook killer, a Twitter substitute, or a LinkedIn contender, but somewhere in the middle.

over 4 years ago

Hannah Rainford

Hannah Rainford, Social Media Manager at Jellyfish Online Marketing

Since the launch of Google+ pages for businesses, I have found myself using Google+ more. Before that, I was with the majority of people who were desperate to get an invite, got an invite then returned to the site infrequently.

After listening to a webinar by the Google team this week, I can see huge positives for brands who set up Google+ pages for businesses. I really like the fact that I can organise my circles so that different people can see different content that I share. This is going to become a valuable asset for brands. My main concern is how Google are going to attract Joe Public to join.

I agree with Guy in that's not going to set the world alight and kill off other social networking websites but I think it may struggle for a while tio build a network of people who aren't marketing or tech savvy.

over 4 years ago

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Peter Birganza

Google+ is doing much more in online marketing line to satisfy its users. People are more attracted towards it not only in US but the research tells that it is going upward almost at every where. The information provided by you is really useful and I want to know the source of information so that I could read more about it.

over 4 years ago

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