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Business Review USA has taken screenshots of what looks like a leak of Google’s new design for YouTube.

Art Director Freddie Pierce noticed the updates, which point towards an enhanced social media experience throughout.

The inclusion of Google+ is wholly expected, since Google is integrating this into all of its services bit by bit in an attempt to make the platform more sticky. First Google Music, now video to provide one central dashboard.

A Facebook tab allows users to connect their profiles to YouTube, making personalised recommendations available - something marketers, advertisers, and viewers could all benefit from.

Business Review USA predicted that once new users become engaged to the YouTube experience, via potential Facebook login, then Google has the opportunity to flip the tables and introduce those same users to Google+.

Offering special customisable options to Google+ users on YouTube could play to their overall advantage as well."

Vikki Chowney

Published 18 November, 2011 by Vikki Chowney

Vikki is head of community at TMW. You can follow her on Twitter or Google+

249 more posts from this author

Comments (7)

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Rebecca Nixon

Liam Dryden leaked this over a week ago:
http://twitter.com/#!/LiamDrydenEtc/media/slideshow?url=pic.twitter.com%2FmivRg9Th
via @LiamDrydenEtc

After being stuck using it he's not impressed. Forced G+ intergration and further removal of subscribed content from the forefront of the user experience has once again left the YouTube community feeling marginalised.

Google need to remember that content, not advertising, is King.

over 4 years ago

dan barker

dan barker, E-Business Consultant at Dan Barker

Oddly, mine updated to this design about a month ago. I'd assumed everyone's had!

Let me know if you want any screengrabs.

dan

over 4 years ago

dan barker

dan barker, E-Business Consultant at Dan Barker

Poking around a little bit, is it not this? (may just be me getting mixed up)

http://www.psfk.com/2011/07/google-unveils-new-youtube-page-design.html

There's a tutorial on how to 'upgrade' here:

http://www.theverge.com/2011/11/21/2577332/how-to-enable-the-new-youtube-design

dan

over 4 years ago

Talha Fazlani

Talha Fazlani, Online Marketing at Language Connect

This is somewhat better than the last one.

I need to use it before I can make any comments on its usability.

over 4 years ago

Christopher Rose

Christopher Rose, PPC Marketing Director at Rose Digital Marketing

Google seems to be obsessing on pointlessness these days.

The new designs for Gmail and Analytics have added very little in terms of functionality and their persistent pimping of G+ is starting to seem desperate.

over 4 years ago

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Depesh Mandalia, Head of Digital Marketing at Lost My Name

You're right Dan its not quite leaked as much the door was left open intentionally

Take a peek here:

http://www.youtube.com/cosmicpanda

over 4 years ago

Matthew Phelan

Matthew Phelan, Director and Co-Founder at 4Ps Marketing

I do love an “accidently on purpose leak”. In Google’s defence this is how they have always tested new services and design.

They test the service and make changes based on the user information they gather. What people see in the test phase is often very different to what is released.

over 4 years ago

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