Durex is launching its first affiliate programme, aiming to support sexual education while providing information about its products.

This coincides with a major brand push instore, as well as a targeted experiential marketing campaign.

Working in partnership with Affiliate Window and performance management agency R.O.EYE, Durex wants to use its new affiliate site to develop brand appeal among the 26-35 demographic.

Kaye Sutcliffe at Durex said, “Affiliate marketing is the perfect channel for this, since we can work with a cross section of some of the UK’s leading partners.”

To support this, Durex recently took its ‘Good Vibrations Tour’ around the UK, in which a branded Durex Play campervan visited key locations in London, Cardiff, Manchester and Newcastle. It handed out sample products, heard the nation's sexual confessions and provided tips via a 'Love Guru'. 

R.O.EYE has already helped deliver five-fold growth year-on-year for sister brand Scholl since it began to work with the affiliate channel, and Durex is keen to see the same results.

David Moth

Published 22 November, 2011 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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over 6 years ago


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about 1 month ago

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