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Spotify has reached 2.5m paying subscribers according to a blog post the company posted today.

The increase in paying customers is likely to have been bolstered by the company’s launch in the US in July, and a partnership with Facebook that began in September.

The tie in with Facebook means that Spotify is now extremely visible on the social network, with friends' music choices showing up in the news ticker.

Bloomberg states that Spotify has gained 500,000 new subscribers from this deal alone, resulting in a 25% increase,

Spotify's earlier post doesn’t go into specifics, but it says that the company has some “exciting developments in the works” that it will announce in the near future.

Rumours note that there's an Spotify event planned for November 30, which should shed some light on any future plans.

However, as we covered back in October, an increase in paying subscribers doesn’t necessarily mean an increase in profits. Spotify's business model is still yet to prove itself.

David Moth

Published 23 November, 2011 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1682 more posts from this author

Comments (3)

John Courtney

John Courtney, CEO and Executive Chairman at Pay on Results SEO, Content Marketing, Social Media, Digital PR, PPC & CRO from Strategy Digital

Great deal for them with Facebook. Expect more from Spotify, this is great free and paid content.

almost 5 years ago

Steve Harvey-Franklin

Steve Harvey-Franklin, Director at AttercopiaSmall Business

I love Spotify, got it playing right now

almost 5 years ago

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Innes

I am a big fan of Spotify. From the levels of marketing they have undertaken in recent times this is of very little surprise to me.

almost 5 years ago

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