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BT has struck a deal with Universal Music Group for the group's music videos to be made available on BT Vision's on demand service.
Customers will be able to buy Individual music videos, which will be available for as little as 29p, while on-demand concerts will cost £2.99.
BT Vision was launched in December, delivery broadband TV via a set top box, showing terrestrial and freeview channels as well as providing an on-demand service. It currently has around 4,000 subscribers.