In 2010, global eBay sales via a mobile device more than tripled, generating $2bn in sales, up from $600m in 2009.  

The company says that it expects this to more than double again in 2011 to over $5bn.

eBay has also announced that more now than 1m listings are now made every week through its mobile platform.

This is largely because the auction site has successfully integrated mobile technology into its user experience, clocking up 50m app downloads across multiple platforms globally.

Up to Q3 of this year, 600,000 new eBay customers made their first purchase through an app having never previously used the site.

As part of the announcement of 1m uploads eBay has launched a new video series, called eBay MoneyMakers, about families who use the mobile platform to make money in tough economic times.

eBay's push to get consumers to embrace m-commerce took to the high street yesterday with a new a pop up shop near London’s Oxford Street based entirely around QR codes.

There are no tills in the store, instead customers scan the QR code of their chosen item which links them to eBay’s online checkout.

The five-day opening coincides with 'Super Sunday' which eBay says it traditionally the biggest online shopping day of the year - the auction site expects to see up to 5m visitors to its website on Sunday, and will sell up to 30 gifts a minute.

It's not the first time eBay has opened a pop up shop, as you can see below.

Petra Jung, eBay’s head of mobile shopping, said the shop is a good way to promote mobile commerce and raise awareness of eBay as a Christmas shopping destination.

It’s all about buyer choice. There are moments when mobile is the way forward and there will always be shoppers who prefer the high street, but if you are offering consumers a mix of choices then it puts you in a stronger position."

Jung said eBay was waiting to see if the pop up shop attracted customers who haven’t tried m-commerce before, or simply welcomed experienced mobile shoppers through its doors.

There are loaner HTC tablets for shoppers who don’t have a mobile device that can scan QR codes.

The pop up shop follows eBay’s ‘Mobile Manifesto’ which it published last month to call on the British Government and the EU to improve mobile access.

It said that poor 3G access potentially costs the UK economy £1.3bn in lost mobile revenue.

Claire Moore-Bridger, eBay’s head of corporate communications, said that it is appropriate for the company to add its voice to the public policy debate as mobile is critical to its business going forward.

Mobile accounts for 10% of our UK business and it’s growing all the time. If you fast forward younger people will be growing up with nothing but mobile commerce, so you have to take into account that this is our future market and embrace the technology now.

David Moth

Published 2 December, 2011 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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