Twitter has started to roll out a new look, starting this evening.

A blog post announced that the company has simplified the design to make it easier than ever to follow what people care about, connect with others and discover something new.  

Over the next few weeks this will appear on, mobile and even Tweetdeck.

The company said that after observing how tweets had started to ‘take on a life of their own’ since they carry so much content, it didn’t want them to separated from the core experience. After all, people engage more when tweets are expanded in line.

Additionally, Twitter wants to make it easier to connect the offline experience of seeing @s and hashtags everywhere with what you then see on Twitter, since these symbols are becoming synonymous with the social network. 

Last, Twitter recognises that people want to tweet from anywhere, and they want the experience to be consistent.

Rachel Bremer, European communications manager for Twitter said that mobile usage is skyrocketing and Twitter was built to work on any mobile device - from feature phone in Kenya to high end smartphone in San Francisco or London, but the experience on different mobile platforms and the web isn’t consistent

Because of that, we're making important changes to the product - changes that we hope closely align with how users, new and old, want to interact.”

She said that in a nutshell, Twitter is now organised around four key areas:

1. Home - your timeline, faster and easier

2. Connect - interact with others and see who's interacting with you

3. Discover - find great new content from people that you may or may not follow

4. Me - your content like lists, DMs, images

Watch the video above for further explanation, or visit to view product pages that walk through the new version.

Vikki Chowney

Published 8 December, 2011 by Vikki Chowney

Vikki is head of community at TMW. You can follow her on Twitter or Google+

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Comments (4)


Lauren at Volusion

Exciting to hear about all of the changes going on over at Twitter. This will provide yet another exciting way for small business owners to better optimize their social presence. Thanks for sharing.

Lauren at Volusion

over 6 years ago

Michael Harris

Michael Harris, Freelance consultant at Private company

Vikki: I really wish this article was more than just regurgitated Twitter PR - but it's not. I'm more than a little saddened by this and expect far better quality content from eConsultancy.

But back to the ballgame: Daring Fireball has already picked apart the new 'fly' interface ( - and their arguments I agree with entirely.

The new interface, not withstanding just how significantly slow it is and become an even bigger browser/CPU resource hog (and I didn't think this was possible after the current iteration), fails completely to understand how people use and think of the service no matter how much Twitter doth protest.

Further, the adding of additional information to the timeline or tabs, and the hiding of things people frequently use smacks of complete insanity. I'm sorry, but I don't want notifications in the Connect tab every time someone follows me - I like most others simply don't care enough about this to want to the second updates on such a useless piece of information.

And let's not even get started on how the Me tab has become a dumping ground for key and important features which just don't have a home anywhere else.

This is going to become one of the biggest user experience failures of 2012 - and that's even before the year has even started. It will drive more and more people away from their websites and clients to 3rd party products and applications which give them the interfaces they like and the control they desire.

over 6 years ago

Vikki Chowney

Vikki Chowney, Head of Social at TMW

Hi Michael

Sorry to hear that, the very nature of our news agenda is that a focus on analysis is what we're really about.

Some stories however, require a fast response. It's a tiny minority if you look at the content we produce.

Just sometimes, getting the news up for people to digest themselves is not the worst thing to do. Like all breaking stories, we'll run more coverage over the next few days.


over 6 years ago


Karen Wolfer

Sorry Michael. What you say may be true, but as a newbie to Twitter, I would not have heard about the new Twitter look without the email from econsultancy. And personally, I like the notifications in the Connect tab.
Never can please everyone, but that is the beauty of diversity and trying out different things.

over 6 years ago

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