{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

The Advertising Association (AA) and Warc have downgraded claims that UK advertising spend will grow by 4.7% in 2012, as predicted earlier this year.

Forecasted growth for next year has dropped to 3.8%, which reflects the “deteriorating economic outlook and the impact of the Eurozone crisis on global corporate and consumer confidence”.

The AA says that the total amount invested in UK advertising throughout this forecast period is only expected to be on a par with levels recorded in the late 1990s.

But to put this in context, this still puts spend at a whopping £15.9bn.

As for 2011, total adspend remains unchanged from October’s prediction, at +1.6% or £15.9bn.

With inflation considered, adspend is predicted to decline by -2.9% in 2011, with a marginal +0.7% rise predicted for 2012. 

Cinema (+18.8%) and radio (+13.4%) recorded strong increases but these were offset by sharp downturns for print. Popular national Sunday papers (-28.4%) and popular supplements (-30.6%), witnessed the biggest decline due to the closure of News of the World.

Vikki Chowney

Published 13 December, 2011 by Vikki Chowney

Vikki is head of community at TMW. You can follow her on Twitter or Google+

249 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.