iTunes is perhaps the best friend of countless music fans. It's easy to forget about the days in which you had to purchase an entire CD just to get one song, now thanks to Apple's service, millions of consumers today buy their music à la carte.

That's not to say that Apple and its record label partners don't want consumers to purchase albums.

To that end, Apple has for some time offered a 'Complete My Album' option that allows iTunes users that have purchased an individual track from an album to purchase the entirealbum at a discounted price.

Unfortunately, such an option has been unavailable for TV shows, up untill now.

As reported by MacRumors, Apple has rolled out a 'Buy Season Pass' option for television shows:

When logged in and viewing an iTunes Store page listing for a single season of a TV show, the Season Pass purchase price will be reduced by the amount of previous single-episode purchases, allowing users to upgrade to the full season without having to essentially repurchase the episodes they had previously acquired individually.

Needless to say, this feature will no doubt be welcomed by iTunes users. But as simple as this feature is, it's also an important one.

iTunes is an increasingly important distribution hub for Hollywood, and as The Verge's Joseph Parish notes, it allows users to "more affordably try out a new show before committing to the entire season."

When it comes to music, the albums that rack up the most sales are generally going to be the ones that are packed full of quality songs - rather than one-hit wonders.

As computer monitors and tablets become the 'small screen' for more and more consumers, the creators of TV shows may find that 'selling a season' to digital consumers raises the bar for each episode.

Patricio Robles

Published 21 December, 2011 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

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Comments (2)

Martin Dower

Martin Dower, CEO at LLP

Quiet week for news, Patricio?

Apple have had season passes for years, this is a small change to the process that simply recognises previous purchases you've made and reduces the cost of the pass. More like fixing a "negative feature" than something really worthy of comment.

over 6 years ago



The new revised season pass is welcome but I really think apple, with very little development, can go further than this.

A monthly fee for streaming unlimited TV shows, films etc. would be really interesting.

This would also have a major impact on apple TV users. Especially for those outside of the US who don't have access to Netflix from their Apple TV.

over 6 years ago

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