ITV is using MySpace to promote one of its new entertainment shows, Comedy Cuts.

The new comedy showcase on ITV2 is linking to profiles on the social networking site for each of its 50 contributors - comedians, writers and stand-ups featuring throughout the show.

Meanwhile, a central profile for the show itself includes exclusive video clips using MySpace's embedded media player.

MediaGuardian reports: "ITV will try to use the platform to promote the show among the 16-34 year-old audience."

ITV also recently launched a MySpace profile for its Primeval science fiction drama, as broadcasters tap the Fox Interactive behemoth for programme marketing.

Eight episodes into its deal to air Lost, Sky One's MySpace profile for the series has amassed over 5,000 friends.


Published 22 February, 2007 by Robert Andrews

243 more posts from this author

You might be interested in

Comments (2)


Christos Christodoulou

The Primeval sites at MySpace thAT you mention are fan sites only with illegal videos. BBC Network has started to remove some of them from Youtube.

over 11 years ago



Yes the site which calls itself itvprimeval is an unofficial website with illegal videos and the Myspace is a definate fake.

over 11 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.