Google has started to roll out a new look, which it says will create a “simple and intuitive” user experience.

The redesign, which is only available to a limited number of users at the moment, replaces the current black strip at the top of the page with a grey logo.

Google’s services can now be accessed through a drop-down menu under the logo, unsurprisingly given the company's focus on Google+ of late, this is the first option in the list. Google+ also maintains a permanent notifications icon in the new header, while Gmail appears seventh in the drop-down.

Six other services appear in the list, including Search and Maps, with an additional link to ‘More’ options.

The redesign, which was announced in a blog post last November, introduces a similar grey colour scheme to the one that was adopted by the YouTube revamp and shows that Google is trying to add a layer of consistency to its services.

Eddie Kessler, Google technical lead, said at the time, “Making navigation and sharing super simple for people is a key part of our efforts to transform the overall Google experience.”

This new focus on sharing is to be expected as Google works to build the number of Google+ users – new figures show that it now has 62m registered users and is adding 625,000 more each month. But its still got a long way to go before it touches Facebook’s 800m members.

However, the cleaner look also means that search regains prominence as Google’s primary function, for at least.

David Moth

Published 3 January, 2012 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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Comments (1)


Depesh Mandalia, CEO & Founder at SM Commerce

Its extremely difficult for a rapid-growth organisation to maintain a consistent and seamless user experience. Having seen Google redesign their various online assets over the last few years I'd love to see some data on how well this has worked - I'm assuming they're using GA & GWO to measure and improve!

over 6 years ago

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