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We all know how popular (and often overhyped) social media has become over the past few years, but it's always good to remind ourselves of its true size with the latest statistics and figures.

Here, Dream Systems Media presents the must-know numbers from the biggest and best networks, based on AdAge data.

Some of the most interesting highlights are below, see the infographic for full details:

  • Auto-posting to Facebook decreases likes and comments by 70%
  • B2C Facebook results go up by 30% on Sundays
  • 34% of marketers have generated leads using Twitter and 20% have closed deals using Twitter
  • 55% of people access Twitter via their mobiles
  • 40% of bloggers consider themselves professionals
  • 56% of college students said that if they were offered a job by a company that banned social media use, they’d turn it down
Vikki Chowney

Published 3 January, 2012 by Vikki Chowney

Vikki is head of community at TMW. You can follow her on Twitter or Google+

249 more posts from this author

Comments (3)

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Evan Frangos

This is a great infographic, but very hard to see. It would be great if you could post a bigger version.

Thanks,

Evan Frangos

almost 5 years ago

Vikki Chowney

Vikki Chowney, Head of Social at TMW

Hi Evan, we've just literally done that :)

almost 5 years ago

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Alan McNaron

Thought it was interesting to see 40% of people don't actually tweet but just check their timeline. I have seen this often.
Thanks for your research, the graphic looks great.

Do you know why tweets last so much longer than Facebook posts?

almost 5 years ago

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