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Ad server MediaMind publishes regular benchmarks that analyse trends and performance metrics within a range of digital advertising formats.
These are created on the back of 300,000 rich media ads with more than 100bn impressions worldwide, creating a significant data set that can be used to gauge how various formats perform in the real world.
Not only this, but it also provides a way to compare and contrast how different tactics have worked.
The company has released the infographic below, which aims to learn from these benchmarks and provide a series of tips on how to deliver better campaigns.
This includes; how video drives higher levels of engagement, the impact of placing an ad alongside relevant editorial and the impact of synced ads – where a banner and MPU display linked interacting creative.