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It's been a busy day for connected TV in the UK.
This morning Netflix launched its streaming services in the UK and Ireland, while rival LOVEFiLM announced that it had reached the 2m subscriber mark.
BSkyB has also acquired a 10% stake in social TV startup Zeebox for a multi-million pound sum.
This space is incredibly exciting at the moment, with many of the biggest players showing some true innovation. But what does that mean for the landscape?
We're all still excited about Microsoft's revamp of Xbox LIVE to make it an all-in-one entertainment hub and Google's claim that Google TV will be embedded in the majority of TVs by this summer. Why is everyone jumping on the bandwagon?
G+ has released the infographic below to map the rise of social TV, the biggest players, how people are responding to programming and what's on the horizon.