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Innovation is the name of the game at the moment. It’s January after all; everyone’s obsessed with ‘new’.

There's the raft of ‘new year, new direction’ pitches from brands, CES has overloaded us with tablets and connected TVs - and we’re also gearing up for the 2012 Econsultancy Innovation Awards to boot. Exciting times.

It’s timely then, that Eloqua and data visualisation bods JESS3 have created an infographic based on the history of disruptive innovations in B2B marketing.

This highlights 26 disruptive innovations that have reshaped B2B marketing, tying them to specific milestones – from the first tradeshows to the birth of smartphones. These are the developments that have allowed businesses to reach, engage and educate buyers.

Paul Teshima, SVP of product management at Eloqua said that when looking at this list, you see how far the B2B industry has come.

But it’s also clear sales and marketing professionals need to focus on the things that tie many of these disruptive forces together."


Vikki Chowney

Published 16 January, 2012 by Vikki Chowney

Vikki is head of community at TMW. You can follow her on Twitter or Google+

249 more posts from this author

Comments (5)


Barry Logan

Wow, a very limited, self-serving overview of B2B innovation. Should be titled, "a 20 year old's view of the InterWeb's impact on B2B".

almost 5 years ago

Paul Walsh

Paul Walsh, Founder & CEO at Infinity Call Tracking

I love these things give you a great overview. But I have seen better than this one.

almost 5 years ago


Lee Branch, Founder at Intently Digital

Is that Comic Sans MS :O

almost 5 years ago

Siddharth Hegde

Siddharth Hegde, Founder & Director at Ethinos DigitalSmall Business

Just wondered if this was a sponsored piece? It certainly reads like that. Was excited to see the topic but disappointed with the actual piece.

almost 5 years ago

Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

Hi Siddharth. No, we don't do sponsored posts.

almost 5 years ago

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