Business audience marketing agency, Bizo, are encouraging marketers to capitalize on where audiences spend most of their time online instead of expecting potential customers to come to them.

By adding targeted display marketing into the mix, marketers can increase brand recall by 6% and boost form conversion rates by 30%.

In order to outline the impact of display, Bizo has aggregated stats about the display ad market from sources including Nielsen, ComScore and their own research to create a handy infographic.

This also outlines consumers’ top online activities and gives tips on how you can reach them with display marketing.

Though this isn't new information, this infographic is a handy reminder to use display when you're looking for new online opportunities or when you're about to start a new campaign.

Heather Taylor

Published 23 January, 2012 by Heather Taylor

Heather Taylor is the Editorial Director for Econsultancy US. You can follow her on Twitter, Google+ or Pinterest.

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