Google, PayPal, Facebook, Yahoo and Microsoft, alongside 10 other leading email, security and financial providers, have formed the technical working group, DMARC, in order to reduce email phishing and spam.

The DMARC, Domain-based Message Authentication, Reporting and Conformance, will create internet standards to improve email senders' authentication practices.

“Email has changed the way the world communicates. But many of the attributes that have made it great – it’s openness, it’s interoperability – have also made it vulnerable to malicious activity. The beauty of DMARC is that it attempts to address the security threats to the email ecosystem without impacting its utility as a communication channel,” said Matt Blumberg, CEO of Return Path, a leading email certification company. “Fast, widespread adoption of DMARC will make a significant dent in scammers ability to perpetuate crime through email.”

According to a report from the Anti-Phishing Working Group (APWG), more than 300 brands are hijacked by phishers every month.

"Email phishing defrauds millions of people and companies every year, resulting in a loss of consumer confidence in email and the Internet as a whole," said Brett McDowell, Chair of and Senior Manager of Customer Security Initiatives at PayPal. "Industry cooperation - combined with technology and consumer education - is crucial to fight phishing."

DMARC is encouraging all Internet Server Providers (ISPs) to adopt these standards in order to clean up our inboxes. This will be good news to those using email in their integrated campaigns. With less spam and fears of phishing, customers should gain more trust in the emails they recieve.

Over the next 18 months, DMARC standards will be tested and further developed. For organizations interested in improving email authentication, there is still an opportunity to be a part of the conversation at

Heather Taylor

Published 30 January, 2012 by Heather Taylor

Heather Taylor is the Editorial Director for Econsultancy US. You can follow her on Twitter, Google+ or Pinterest.

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Comments (2)

Jonathan Beeston

Jonathan Beeston, Director, New Product Innovation, EMEA at Media & Advertising Solutions, Adobe

Last time Google got involved with an organisation called DMARC, it didn't end well. Let's hope this goes better!

over 6 years ago


Neale Gilhooley

Like so many others I spend far too much time separating true business enquires from our website from junk e-mails and still far too many Nigeria 419 e-mails.

But an awful lot of marketers are sending e-mails that are unsolicited and then they actually get defensive when you accuse them of spamming you and devaluing their own brand.

Marketing is a big cause of Spam and this helps to hide or disguise or mask phishing attempts.

over 6 years ago

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