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The BBC today unveiled its new look sports website, which follows the redesign of its homepage in September. 

The new look includes replacing the side with top navigation, wider page layouts, and a new colour scheme, which is great if you like yellow and blue.

As always when the BBC makes any changes to its website, opinion is divided...

Why relaunch?

According to the BBC's Ben Gallop, the changes are intended to create wider pages, give more prominence to audio and video content. 

In addition, due to the amount of 'sideways traffic' which bypasses the sport homepage, the site now has a consistent top navigation bar. 

According to Gallop: 

The changes are in response to audience feedback and research. Our audience has grown significantly over the years, but the website had not been updated in corresponding fashion.

The changes we are implementing now are significant and go beyond a mere 'lick of paint' - they are designed to give us the tools we need to provide more effective coverage of sport and to get people to the content they want.

The colour scheme

The colours won't be to everyone's taste. The yellow is very bright, and had me reaching for the brightness controls on my laptop, and also prompted many comments about sunglasses. 

Thanks to the black background, the brightness of the yellow, and that it doesn't look like a box, the search box is easily missed on the page: 

Navigation

The navigation bar has moved from the left to the top to create more space on the page.

This is fine, but there are now fewer sub-categories than before, which means it takes longer to get to the section you want. 

For example, the football sub-categories used to allow users to skip to any league and division, tables, fixtures etc. Now you need to work harder. 

There are some good points though. I like the new team pages, which contain a useful overview of latest results, upcoming fixtures, video etc. 

User feedback

New BBC websites always attract plenty of criticism, as there are now around 11.5m people in the UK using the Sport website every week, with another 4.5m overseas visitors. 

This time it seems particularly bad. There are 560+ comments on the BBC's Editor's blog, and they are overwhelmingly negative. 

Common complaints are about the colour scheme, the layout of tables and fixtures, clutter, auto-playing videos, and changes to navigation. 

The reaction on Twitter was no different:

Graham Charlton

Published 2 February, 2012 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (14)

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Adi Gaskell

I'm wary of falling into the trap of so many people in response to change (ie that it's inherently bad), but I'm struggling with the new layout.

It might be simply a case of familiaristion, but thus far it's made using the site a whole lot worse. I suppose the hope has to be for the BBC that the lure is such that people stick at it and give it time to bed in. If the lure isn't so strong then jumping ship is pretty easy.

over 4 years ago

Mike de Halpert

Mike de Halpert, Head of European Marketing Analytics at eBay

I have absolutely no problem with the new layout. After browsing it for a bit I found the information I wanted was much easier to access.

The yellow colour though is a complete shocker. It makes my eyes hurt.

over 4 years ago

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Rich

I think the positives outweigh the negatives here. It looks and feels more up-to-date with its block colour and top-navigation. I think the problems with browsing are just a case of getting used to it. There are probably things that could do with a tweak, like the search box as mentioned and the yellow is a little fierce! But all in all a decent job

over 4 years ago

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Chris

Too much whitespace; too hard to navigate to, eg, Premier League; Icons & text blocks are much too large - makes the page look simple - missing opportunity to have greater amount of information; some improved features, but these would have been better integrated with previous design than made so difficult to navigate to. Score = 4/10.
Verdict = very disappointing, you did better last time.

over 4 years ago

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Salim

I am having real problems with the new format. Navigating is not simple.
The large Icons do not help and the yellow colour!!! I now use the Sky sport site.
Marks out of ten = 2

over 4 years ago

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Mark Taylor

I deal with change as part of my job.
I often use the motto, if it ain't broke don't fix it.
I used to use the sports website at least 4-5 times per day.
Since the change I have accessed it twice.
I find it a strain on the eyes. Searching is clumsy. Viewing the latest news is nowhere near as easy and obvious as it once was........the only change I do like is the accesss to football team stats from the tables....which is an obvious improvement.
Indeed, the home page is "noisy". There is simply too much going on.
I'm afraid the BBC has got this one wrong.
Act quickly before we all get used to using another website to get our sports info.......I'm already exploring alternatives......
I embrace change if it improves and enriches my life........this new website has the opposite effect.

over 4 years ago

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Paul Hardy

I agree with the negative comments: it's awful. Mark Taylor summarises my own feelings well. It is ugly and crass now, hard to read, the bold type especially.
It looks like a rather hastily designed 'holding' page designed by the new assistant who got fed-up waiting for the 'gown-up's to get their design done. Smacks to me of haste and lack of testing.
Its clearly a failure, and needs to be fixed fast: I'm already exploring alternatives such as sky etc.
Sorry Beeb, much as I love you this is a bad mistake.

over 4 years ago

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Law

Sorry - navigation is awful and i'm not saying this without using it extensively. useless on my samsung mobile phone.

over 4 years ago

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Lewis Clark

Please give us back our sports web site! The new one is awful. Maybe this is a business opportunity for someone to design a sports page that's "compatible" with the old BBC one.

over 4 years ago

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Hendrix

Try this, go to http://www.bbc.co.uk/sport/football/champions-league/fixtures and check the aggregate scores in the Champions League, this is typical of the BBC -new website or not they are consistently clueless, just like their teletext service where they put the premiership table on three pages (the third page being just the bottom team). Worse than useless!

over 4 years ago

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jason wheeler

Do not usually comment on this type of thing, however the website seems to have gone from BMW M5 to a 1985 Skoda. In my opinion the BBC sport web page was one of the most user friendly on the Web. Now I am more familiar with the new site it does not come close to the previous one. It strikes me as a mediocre attempt at a web site and does not have that polished finish in short DIY rather than proffessional. Please bite the bullet and bring the old one back.

over 4 years ago

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Dan Jones

What's easy to see straight away is that the new website isn't as easy to navigate as the previous one. Although this new layout does allow quicker access to the latest results and fixtures of your team, it does require some getting used to. However, the change of colour does make the site look more modern.

about 4 years ago

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Ian Lister

Used to be my 'Go To' website for sport, not any longer. Less is more, now total clutter & a design free zone.
KISS - keep it simple, stupid !

almost 4 years ago

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Ian Lister

Used to be my 'Go To' website for sport, not any longer. Less is more, now total clutter & a design free zone.
KISS - keep it simple, stupid !

almost 4 years ago

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