{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Everybody loves a deal, even if selling them is a tougher business than it might seem.

But if you're the world's largest digital purveyor of deals, how do you fend off competition and reach more consumers? If you're Groupon, you turn to the physical world.

As reported by Travel Weekly, the Chicago-based daily deals site is turning to kiosks to promote deals:

The kiosks have deals that are "geo-targeted", and include Getaways, Groupon's travel deals.

SmartDigital said that 100 kiosks would be set up within the next 90 days, and that the campaign would expand to other major metropolitan markets around the country later this year.

According to Travel Weekly, many of the first 30 kiosks deployed in the wild are located in spots heavily frequented by tourists. For obvious reasons, that might be a wise move. After all, who doesn't love a deal when traveling?

At the same time, however, if Groupon is specifically targeting tourists, it hints that Groupon is less focused on introducing new customers to merchants, eventually driving repeat business in the process. Instead, Groupon would be appear to be taking advantage of an opportunity to use its brand to capture transactions that realistically will lead to a single transaction between merchant and customer.

That's not necessarily a bad thing, of course. If travel-related merchants aren't expecting repeat business, and Groupon can use kiosks to reach potential customers that in many cases aren't going to be reached online, the 800 pound gorilla of daily deals may find that an old technology, the kiosk, is a productive little friend.

Patricio Robles

Published 2 February, 2012 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

2379 more posts from this author

Comments (1)

Avatar-blank-50x50

kiosks

Excellent blog! Do you have any helpful hints for aspiring writers? I’m hoping to start my own site soon but I’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely confused .. Any ideas? Thanks a lot!

over 4 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.